Experience your commerce program

What Is Value and Why Do We Care?

A hard look at “value propositions” in business during unprecedented times.

Join UBC Sauder's Elicia Salzberg in this highly interactive session where participants will explore how companies can appropriately communicate what they stand for during unprecedented and uncertain times.

An introduction to Elicia Salzberg

I come to the classroom from “Big Law”. I was a business lawyer. My practice was made up of mostly mergers and acquisitions and financings. I adored it. My work spanned a range of industries, but I was mostly concentrated in technology and consumer retail. Being in the classroom and sharing the building blocks of business (in first year) and commercial and real estate law (in third and fourth year) is a dream come true for me. My aim is to bring even an ounce of the incredibly fulfilling and complex fields that are business and the law into the classroom in a way that both engages and encourages.

About the lecture format

This lecture will give you a glimpse of what you can look forward to as a student at UBC Sauder.

Delivered live, online. We will be using Zoom, a secure, free and easy-to-use web application. The sample lecture will be recorded, and posted for viewing after the session.

At UBC Sauder, the classroom is a dynamic learning environment. All of our online lectures will include interactive elements. Please come ready to participate - but don’t worry, there’s no pre-readings to complete!

If you require an accessibility-related measure, please contact

Register online

Although the lecture is free, registration is required. The same lecture will be delivered multiple times to accommodate different time zones, so please only register for one time slot.

Registration for each lecture will be capped at 65 participants. After you register, we will email you a confirmation and instructions on how to join the lecture.