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“Would you like to upgrade?” Study finds add-on pricing makes consumers more likely to pay a premium

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UBC Sauder in the news

Globe and Mail

Investors are willing to pay a premium for companies with a conscience

The Tyee

Faceoff: Two Experts on the Best Way to Address Vancouver’s Housing Crisis

Harvard Business Review

The Elusive Green Consumer

Harvard Business Review

What Mindfulness Can Do for a Team

 

Featured research

Card link for UBC Sauder’s unique prediction markets now open for Canada’s federal election
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UBC Sauder’s unique prediction markets now open for Canada’s federal election

A stock market at the UBC Sauder School of Business, aiming to predict the outcome of Canada’s upcoming federal election, opened on Monday September 9...

  • Politics & Public Policy
  • September 11, 2019
Card link for UBC Sauder Professor Emeritus Richard Mattessich receives prestigious accounting award
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UBC Sauder Professor Emeritus Richard Mattessich receives prestigious accounting award

Richard Mattessich, Professor Emeritus, Accounting and Information Systems Division at UBC Sauder, was honoured by the American Accounting Association...

  • Faculty
  • September 9, 2019
Card link for Study finds using machine learning can hire better teachers
Study finds using machine learning

Study finds using machine learning can hire better teachers

A new study led by UBC Sauder School of Business researcher, Sima Sajjadiani, reveals that using machine learning, a branch of artificial intelligence...

  • Workforce & Labour Relations
  • September 5, 2019

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Card link for UBC Sauder’s unique prediction markets now open for Canada’s federal election

UBC Sauder’s unique prediction markets now open for Canada’s federal election

  • Politics & Public Policy
  • September 11, 2019
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Prediction-markets-2019.jpeg
Card link for “Would you like to upgrade?” Study finds add-on pricing makes consumers more likely to pay a premium

“Would you like to upgrade?” Study finds add-on pricing makes consumers more likely to pay a premium

  • Marketing
  • September 10, 2019
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People at an airline counter
Card link for UBC Sauder Professor Emeritus Richard Mattessich receives prestigious accounting award

UBC Sauder Professor Emeritus Richard Mattessich receives prestigious accounting award

  • Faculty
  • September 9, 2019
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Richard-Mattessich-banner.jpg
Card link for Study finds using machine learning can hire better teachers

Study finds using machine learning can hire better teachers

  • Workforce & Labour Relations
  • September 5, 2019
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Study finds using machine learning
Card link for EGOS and Organization Studies Workshop in Kyoto 2019

EGOS and Organization Studies Workshop in Kyoto 2019

  • Responsible Leadership & Sustainability
  • September 1, 2019
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EGOS-OS Kyoto
Card link for Study finds discharge incentives in emergency rooms could lead to higher patient readmission rates in certain situations

Study finds discharge incentives in emergency rooms could lead to higher patient readmission rates in certain situations

  • Behaviour
  • August 20, 2019
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Card link for Amateur investors fail to diversify and are better off choosing stocks at random

Amateur investors fail to diversify and are better off choosing stocks at random

  • Behaviour
  • August 14, 2019
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Hardisty-amateur-investors-header.jpg
Card link for Werner’s blog: Will China lead the electric vehicle revolution?

Werner’s blog: Will China lead the electric vehicle revolution?

  • Economics
  • August 9, 2019
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Electric Vehicles
Card link for Beyond the bottom line: Investors favour companies that give back

Beyond the bottom line: Investors favour companies that give back

  • Business Strategy
  • July 30, 2019
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Card link for The property train: how new subway lines boost home prices

The property train: how new subway lines boost home prices

  • Economics
  • July 22, 2019
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Subway car on railway tracks
Card link for Werner’s blog: Canada’s single-use plastics ban

Werner’s blog: Canada’s single-use plastics ban

  • Behaviour
  • July 17, 2019
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Plastic bag in the ocean
Card link for TV show hosted by UBC Sauder lecturer tops multiple categories at Leo Awards

TV show hosted by UBC Sauder lecturer tops multiple categories at Leo Awards

  • Awards & Competitions
  • July 17, 2019
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Leo Awards
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