Insights at UBC Sauder
Featured research stories
Weight loss changes people’s responsiveness to food marketing: study
According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing...
The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen f...
Investors who try to time the market take on more risk and make less money: study
A handful of online investors recently made a fortune on the Reddit-fueled runup of GameStop and other underperforming stocks — but a new study from t...
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