Insights at UBC Sauder
Featured research stories
Touchdown! UBC study uses novel form of decision-making modeling to calculate football’s winning formula
Researchers at the UBC Sauder School of Business and the University of Toronto analyzed over 160,000 NFL plays to find out what works and what doesn’t...
Will there ever be a “United States of Europe?” A new paper from UBC Sauder weighs in
It was 1849 when author-turned-politician Victor Hugo famously prophesied a “United States of Europe” — a tightly integrated group of nations founded ...
Retailers use ‘decoy effect’ to lure consumers into buying pricier products: study
When UBC Sauder School of Business Associate Professor Chunhua Wu set out to buy a diamond engagement ring, he had no idea it wouldn’t only charm his ...
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