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Card link for Weight loss changes people’s responsiveness to food marketing: study
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Weight loss changes people’s responsiveness to food marketing: study

According to a new study by the UBC Sauder School of Business and French researchers, people with obesity tend to be more responsive to food marketing...

  • Marketing
  • April 1, 2021
Card link for The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’
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The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

Few marketers would recommend that clients call their products ugly — but new research from UBC Sauder shows that when it comes to selling misshapen f...

  • Marketing
  • March 9, 2021
Card link for Investors who try to time the market take on more risk and make less money: study
investors-story.jpg

Investors who try to time the market take on more risk and make less money: study

A handful of online investors recently made a fortune on the Reddit-fueled runup of GameStop and other underperforming stocks — but a new study from t...

  • Finance & Financial Markets
  • February 16, 2021

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Research news

Card link for Weight loss changes people’s responsiveness to food marketing: study

Weight loss changes people’s responsiveness to food marketing: study

  • Marketing
  • April 1, 2021
Read More Read More
weight-loss-header.jpeg
Card link for The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

  • Marketing
  • March 9, 2021
Read More Read More
the ugly truth-header.jpeg
Card link for Investors who try to time the market take on more risk and make less money: study

Investors who try to time the market take on more risk and make less money: study

  • Finance & Financial Markets
  • February 16, 2021
Read More Read More
investors-story.jpg
Card link for UBC Researchers Use Artificial Intelligence to Help Tackle Fake News

UBC Researchers Use Artificial Intelligence to Help Tackle Fake News

  • Information Systems, AI, Big Data
  • February 3, 2021
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fake-news-hero.jpg
Card link for Study finds problem gamblers less responsive to risk when placing bets

Study finds problem gamblers less responsive to risk when placing bets

  • Healthcare
  • January 21, 2021
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Gamblers-study.jpg
Card link for Hackathons can mean big business for tech companies: study

Hackathons can mean big business for tech companies: study

  • Information Systems, AI, Big Data
  • January 13, 2021
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Hackathons-header.jpg
Card link for Werner’s Blog: Canada's carbon pricing is continuing on the right track

Werner’s Blog: Canada's carbon pricing is continuing on the right track

  • Politics & Public Policy
  • December 23, 2020
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Canada's carbon pricing
Card link for Crowdfunding can affect consumer product choices — especially when the products do good

Crowdfunding can affect consumer product choices — especially when the products do good

  • Marketing
  • December 14, 2020
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Crowdfunding Stock
Card link for Meet UBC Sauder’s new faculty – Kari Marken

Meet UBC Sauder’s new faculty – Kari Marken

  • Faculty
  • December 14, 2020
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Kari Marken
Card link for Meet UBC Sauder’s new faculty – Barbara Wyntjes

Meet UBC Sauder’s new faculty – Barbara Wyntjes

  • Faculty
  • December 8, 2020
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Barbara Wyntjes
Card link for Professors Emeriti Izak Benbasat and Stanley Hamilton appointed to Order of Canada

Professors Emeriti Izak Benbasat and Stanley Hamilton appointed to Order of Canada

  • Faculty
  • November 30, 2020
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Izak Benbasat & Stanley Hamilton
Card link for Meet UBC Sauder’s new faculty – Pat Reilly

Meet UBC Sauder’s new faculty – Pat Reilly

  • Faculty
  • November 17, 2020
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Pat Reilly

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