Insights at UBC Sauder

Consumers value products more on sunny and snowy days but not when it rains

Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research...


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Featured research

Card link for UBC Sauder’s Paul Cubbon receives prestigious 2020 3M National Teaching Fellowship
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UBC Sauder’s Paul Cubbon receives prestigious 2020 3M National Teaching Fellowship

Paul Cubbon, Assistant Dean, Innovation at the UBC Sauder School of Business, has been named a 2020 3M National Teaching Fellow. The award, jointly sp...

  • Faculty
  • February 10, 2020
Card link for Balance Board: New UBC study finds companies with women on corporate boards are more innovative, efficient
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Balance Board: New UBC study finds companies with women on corporate boards are more innovative, efficient

If there were a straightforward and cost-effective way for businesses to fuel groundbreaking innovation, improve efficiency, spur growth, increase com...

  • Diversity Issues
  • February 5, 2020
Card link for Study finds resale ticket markets benefit sports teams and fans

Study finds resale ticket markets benefit sports teams and fans

New research from the UBC Sauder School of Business reveals that the resale ticket market also appeals to sports fans who normally buy season tickets....

  • Marketing
  • January 14, 2020

Latest insights

Card link for Consumers value products more on sunny and snowy days but not when it rains

Consumers value products more on sunny and snowy days but not when it rains

  • Behaviour
  • February 26, 2020
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Card link for Werner’s Blog: How to make international funds transfers cheaper

Werner’s Blog: How to make international funds transfers cheaper

  • Finance & Financial Markets
  • February 11, 2020
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Card link for UBC Sauder’s Paul Cubbon receives prestigious 2020 3M National Teaching Fellowship

UBC Sauder’s Paul Cubbon receives prestigious 2020 3M National Teaching Fellowship

  • Faculty
  • February 10, 2020
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Card link for UBC Sauder’s Daniel Skarlicki wins award as one of UBC’s outstanding researchers

UBC Sauder’s Daniel Skarlicki wins award as one of UBC’s outstanding researchers

  • Faculty
  • February 6, 2020
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Card link for Balance Board: New UBC study finds companies with women on corporate boards are more innovative, efficient

Balance Board: New UBC study finds companies with women on corporate boards are more innovative, efficient

  • Diversity Issues
  • February 5, 2020
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Card link for Werner’s Blog: The strong case for public automobile insurance

Werner’s Blog: The strong case for public automobile insurance

  • Politics & Public Policy
  • February 3, 2020
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Card link for Study finds resale ticket markets benefit sports teams and fans

Study finds resale ticket markets benefit sports teams and fans

  • Marketing
  • January 14, 2020
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Card link for I quit: how poor treatment by customers leads to high turnover in the service industry

I quit: how poor treatment by customers leads to high turnover in the service industry

  • Workforce & Labour Relations
  • December 3, 2019
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Card link for Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

  • Marketing
  • November 21, 2019
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Card link for Meet UBC Sauder’s New Faculty - Christopher Ryan

Meet UBC Sauder’s New Faculty - Christopher Ryan

  • Faculty
  • November 6, 2019
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Card link for Does Climate Change Affect Real Estate Prices? Only If You Believe In It

Does Climate Change Affect Real Estate Prices? Only If You Believe In It

  • Real Estate
  • November 4, 2019
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Card link for Meet UBC Sauder’s New Faculty – Guillermo Marshall

Meet UBC Sauder’s New Faculty – Guillermo Marshall

  • Faculty
  • October 30, 2019
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