Yann Cornil
Selected Publications
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Habib, Rishad, Ekin Ok, Karl Aquino, Sid Mookerjee, and Yann Cornil (2025), “Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences”, Journal of Consumer Research, 52(4), 735-758
- Boegershausen, Johannes, Yann Cornil, Shangwen Yi, and David J. Hardisty (2025), “On the persistent mischaracterization of Google and Facebook A/B tests: How to conduct and report online platform studies” International Journal of Research in Marketing, 42(3), 886-903
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Cornil, Yann, Hilke Plassmann, Judith Aron-Wisnewsky, Christine Poitou-Bernet, Karine Clément, Michèle Chabert, and Pierre Chandon (2021), “Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery”, Journal of Consumer Psychology 32(1), 57-68
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Mookerjee, Sid, Yann Cornil, and Joey Hoegg (2021), “From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce”, Journal of Marketing 85(33), 62-77.
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Cornil, Yann, Pierrick Gomez, and Dimitri Vasiljevic (2020), “Food as Fuel: Performance goals increase the consumption of high-calorie foods at the expense of good nutrition”, Journal of Consumer Research, 47(2), 147-166 (first two authors contributed equally)