BA (U of C), MA (RRU)
Sessional Lecturer, Marketing and Behavioural Science Division
For 10 years, Phaedra’s career was in employee retention with industries such as financial, telecommunications and healthcare. As marketing was a significant factor in her work she was naturally drawn to personal and small business branding when she started her own business. Prior to joining Sauder, Phaedra owned and operated a full service small business branding firm for 5 years (specializing in professional services in real estate, construction, financial advising and consulting) and taught in the areas of marketing, branding and entrepreneurship skills.