John Korenic
More than forty years’ experience leading aviation marketing teams and initiatives using strengths in analysis, strategic planning, problem solving and partnering for airports, airlines and in close alignment with tourism and business sectors. Contributions include developing more profitable route strategies, increased brand awareness and achievement of marketing objectives. Background consists of:
• Building teams and business partnerships
• Air Policy advocacy development
• Development of marketing programs
• Business analyses and proposals
• Restructuring of route networks (strategy)
• Market research and forecasts
Adjunct Professor teaching Air Transportation (COMM 444) over the 14 years. This course covers an integrative treatment of air transport management including: demand analysis, sales and marketing, globalization trends, aircraft selection and fleet planning; airport economics and management.
Previously worked for Canada Jetlines, Vancouver International Airport Authority, Canadian Airlines and Wardair. Natural willingness to share expertise by participation on boards, government and industrycommittees and teaching / lecturing.