Daisy Ya
Daisy Ya is a strategic marketing analytics leader with over a decade of experience building the digital measurement foundations that drive global enterprise growth. She specializes in guiding cross-functional teams and executive stakeholders through complex data transformations. At iconic brands including Electronic Arts and Aritzia, Daisy has spearheaded the development of advanced measurement capabilities, such as Media Mix Modeling and incrementality testing, to unlock actionable business insights. As an Adjunct Professor at the UBC Sauder School of Business, she brings this seasoned professional perspective into the Master of Business Analytics program, empowering the next generation of leaders with the analytical rigor to drive strategic decisions.