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Insights at UBC Sauder

Marketing

Card link for Incongruent messaging key to getting people to register as organ donors

Incongruent messaging key to getting people to register as organ donors

  • Healthcare
  • April 19, 2021
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Organ donor
Card link for Weight loss changes people’s responsiveness to food marketing: study

Weight loss changes people’s responsiveness to food marketing: study

  • Marketing
  • April 1, 2021
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weight-loss-header.jpeg
Card link for The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

The ugly truth: more consumers will buy unattractive fruits and veggies when they’re labeled ‘ugly’

  • Marketing
  • March 9, 2021
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the ugly truth-header.jpeg
Card link for Crowdfunding can affect consumer product choices — especially when the products do good

Crowdfunding can affect consumer product choices — especially when the products do good

  • Marketing
  • December 14, 2020
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Crowdfunding Stock
Card link for A taste for mindfulness: when kids imagine sweet treats, they choose smaller portions

A taste for mindfulness: when kids imagine sweet treats, they choose smaller portions

  • Behaviour
  • August 26, 2020
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Child looking at baked goods.
Card link for Katherine White and DIBS team receives 3-year funding grant for behavioural insights research work

Katherine White and DIBS team receives 3-year funding grant for behavioural insights research work

  • Faculty
  • August 4, 2020
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Photo of Katherine White
Card link for Want to fuel your personal performance? You’re probably choosing the wrong foods

Want to fuel your personal performance? You’re probably choosing the wrong foods

  • Behaviour
  • July 30, 2020
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Male eating an energy bar inside a gym.
Card link for New study reveals people more likely to donate when reminded of own mortality

New study reveals people more likely to donate when reminded of own mortality

  • Behaviour
  • July 8, 2020
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Image of a person at a funeral.
Card link for Get it over with, or procrastinate? New research explores our decision-making process

Get it over with, or procrastinate? New research explores our decision-making process

  • Behaviour
  • June 2, 2020
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Female with phone and desktop computer.
Card link for Consumers value products more on sunny and snowy days but not when it rains

Consumers value products more on sunny and snowy days but not when it rains

  • Behaviour
  • February 26, 2020
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Card link for Study finds resale ticket markets benefit sports teams and fans

Study finds resale ticket markets benefit sports teams and fans

  • Marketing
  • January 14, 2020
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Card link for Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

  • Marketing
  • November 21, 2019
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consumers-story.jpeg

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