Insights at UBC Sauder

Marketing

Card link for Daylight savings sees “sleepy consumers” with a wider variety in their shopping carts

Daylight savings sees “sleepy consumers” with a wider variety in their shopping carts

  • Behaviour
  • March 11, 2019
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Card link for Tech giants like Apple may be “missing an opportunity” to engage their online communities

Tech giants like Apple may be “missing an opportunity” to engage their online communities

  • Behaviour
  • March 7, 2019
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Card link for Kate White on Eco-Friendly Products

Kate White on Eco-Friendly Products

  • Behaviour
  • January 16, 2019
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Card link for Negative advertising works in U.S. politics

Negative advertising works in U.S. politics

  • Behaviour
  • November 1, 2018
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Card link for Personalized online product recommendations may be more deceptive than they seem

Personalized online product recommendations may be more deceptive than they seem

  • Behaviour
  • September 6, 2018
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Card link for A pioneer in Operations Research

A pioneer in Operations Research

  • Marketing
  • August 21, 2018
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Card link for Using envy as a marketing tool can backfire

Using envy as a marketing tool can backfire

  • Behaviour
  • June 5, 2018
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Card link for Fake news can backfire for companies caught in the act

Fake news can backfire for companies caught in the act

  • Information Systems, AI, Big Data
  • November 28, 2017
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Card link for New research unlocks why fundraising appeals fall flat with some would-be donors

New research unlocks why fundraising appeals fall flat with some would-be donors

  • Behaviour
  • September 29, 2017
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Card link for Perfect mannequins a turnoff for some consumers

Perfect mannequins a turnoff for some consumers

  • Behaviour
  • August 31, 2017
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Card link for Believing a cocktail contains an energy drink makes you feel more drunk: study

Believing a cocktail contains an energy drink makes you feel more drunk: study

  • Behaviour
  • May 11, 2017
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Media inquiries

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Research publications

Research publications

UBC Sauder faculty and researchers regularly publish working papers, research papers, journal articles and other publications.

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School news

School news

Read the latest news about UBC Sauder, our students, our alumni, and our programs.

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