Insights at UBC Sauder

Marketing

Card link for Get it over with, or procrastinate? New research explores our decision-making process

Get it over with, or procrastinate? New research explores our decision-making process

  • Behaviour
  • June 2, 2020
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Card link for Consumers value products more on sunny and snowy days but not when it rains

Consumers value products more on sunny and snowy days but not when it rains

  • Behaviour
  • February 26, 2020
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Card link for Study finds resale ticket markets benefit sports teams and fans

Study finds resale ticket markets benefit sports teams and fans

  • Marketing
  • January 14, 2020
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Card link for Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

Consumers will pay more to be “unique” from their friends rather than from strangers, according to UBC Sauder study

  • Marketing
  • November 21, 2019
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Card link for How to make carbon pricing palatable to air travellers

How to make carbon pricing palatable to air travellers

  • Behaviour
  • October 2, 2019
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Card link for “Would you like to upgrade?” Study finds add-on pricing makes consumers more likely to pay a premium

“Would you like to upgrade?” Study finds add-on pricing makes consumers more likely to pay a premium

  • Marketing
  • September 10, 2019
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Card link for Daylight savings sees “sleepy consumers” with a wider variety in their shopping carts

Daylight savings sees “sleepy consumers” with a wider variety in their shopping carts

  • Behaviour
  • March 11, 2019
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Card link for Tech giants like Apple may be “missing an opportunity” to engage their online communities

Tech giants like Apple may be “missing an opportunity” to engage their online communities

  • Behaviour
  • March 7, 2019
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Card link for Kate White on Eco-Friendly Products

Kate White on Eco-Friendly Products

  • Behaviour
  • January 16, 2019
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Card link for Negative advertising works in U.S. politics

Negative advertising works in U.S. politics

  • Behaviour
  • November 1, 2018
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Card link for Personalized online product recommendations may be more deceptive than they seem

Personalized online product recommendations may be more deceptive than they seem

  • Behaviour
  • September 6, 2018
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Card link for A pioneer in Operations Research

A pioneer in Operations Research

  • Marketing
  • August 21, 2018
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