PhD Program

Marketing and Behavioural Science specializations

You can specialize in one of two streams of study, consumer behaviour or quantitative marketing modeling. Students interested in the psychological aspects of consumer behavior such as how consumers process marketing information and make decisions, choose the consumer behaviour stream. Students with a quantitative background, who are interested in how firms make marketing decisions, or in measuring the effects of those decisions, choose the quantitative stream.

Research and faculty

The program is designed to provide you with the theoretical knowledge and methodological skills necessary to be productive researchers. Significant interaction and collaboration with faculty is critical to this productivity. 

Our faculty is a group of highly active researchers who have published in the top journals within the field, including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, and the Journal of Marketing. All of our faculty actively mentor students and involve them in research projects.