UBC's PhD degree in Marketing and Behavioural Science at the Sauder School of Business prepares students for academic positions at research universities. The goal of our doctoral program is to develop active researchers who can make a contribution to knowledge. Our program is recognized globally in terms of research achievements, research grants, publications, and graduate placements.
Marketing and Behavioural Science specializations
You can specialize in one of two streams of study, consumer behaviour or quantitative marketing modeling. Students interested in the psychological aspects of consumer behavior such as how consumers process marketing information and make decisions, choose the consumer behaviour stream. Students with a quantitative background, who are interested in how firms make marketing decisions, or in measuring the effects of those decisions, choose the quantitative stream.
Research and faculty
The program is designed to provide you with the theoretical knowledge and methodological skills necessary to be productive researchers. Significant interaction and collaboration with faculty is critical to this productivity.
Our faculty is a group of highly active researchers who have published in the top journals within the field, including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, and the Journal of Marketing. All of our faculty actively mentor students and involve them in research projects.