The Marketing faculty are a highly productive research group, ranking number one in Canada in publications in major marketing journals. They publish regularly in the top marketing journals in the world, including the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.
JoAndrea (Joey) Hoegg Division Chair
Visual effects in marketing; consumer response to product design; social influence in consumption environments; verbal labels and sensory perception.
Nathan has a Bachelor’s degree in psychology from the University of British Columbia. His research focuses on the evolution of cooperation and includes topics such as: punishment, moral judgment, reputation, partner choice, leadership, and prestige.
Rishad has a Bachelor's degree in Business Administration from the University of Dhaka, Bangladesh and a MSc in Marketing and Consumer Studies from the University of Guelph. She joined Sauder’s Marketing PhD program in 2016. She is interested in consumer morality, prosocial behaviour and social norms.
Ray Charles "Chuck” Howard
Chuck holds a Bachelor's degree in Economics and Finance from Ryerson University. His primary program of research uses a combination of lab experiments, field experiments, and secondary data to uncover the psychological causes of consumer financial misprediction, design simple cognitive tools that improve consumers’ financial prediction accuracy, and understand the consequences of misprediction. In his secondary program of research Chuck uses similar methods to reveal and neutralize sources of bias in moral judgment and decision making.
Xixi has a Bachelor’s degree in Statistics and Actuarial Science from University of Waterloo and an MSc degree in Statistics from University of British Columbia. She joined Sauder’s Marketing PhD program in quantitative modeling in 2018.
Ekin has an undergraduate degree in Political Science and a Master of Arts degree from Sabanci University. She is also a graduate of the Master of Management program at Sauder, and joined the PhD program in 2016. Her research interests include social influences in consumer judgment & decision-making and goal pursuit.
Brendan studies authenticity and morality. Prior to graduate studies, Brendan was a software engineer, writing code to automate the management of backend servers.
Wade has an undergraduate degree in psychology from Brigham Young University. He began his PhD at the Sauder School of Business in 2016. His research interests include consumer-brand relationships, time perception, and prosocial consumer behaviour.
Qiyuan has an undergraduate degree in Business Administration from Wuhan University. He joined Sauder Marketing PhD program in 2016. His major research interest lies in empirical modeling.
Zining has a Bachelor’s degree in Economics from Beijing Foreign Studies University and a Master’s degree from Erasmus University. She joined Sauder’s Marketing PhD program in 2018. She is interested in digital marketing, cause marketing, econometric models and machine learning.
Fan has a Bachelor’s degree in Mathematics from Sun Yat-sen University and an Mphil degree in Industrial Engineering and Logistics Management from Hong Kong University of Science and Technology. She joined Sauder’s Marketing PhD program at 2016. She is interested in quantitative modelling.
Shangwen received his Bachelor’s degree in psychology from Beijing Normal University, China, and joined Sauder’s Marketing PhD program in 2019. His research interests include understanding how social context and attribute framing affect one’s judgement and decision making.
All of our graduates have gone on to academic positions at research universities. Although this is the goal of every marketing PhD program, very few achieve it. Below is a complete list of current placements of our recent graduates.