Overview

DIBS is a behavioural research and policy solutions initiative at the UBC Sauder School of Business. Our mission is to improve the outcomes across major social challenges by improving our understanding of decision-making and helping people make better choices—choices that are better for the individual and better for the world.

Every day we make hundreds of small decisions—what to eat, how much to save, and how to commute. With 7.7 billion people making these decisions 365 days a year, the impacts of these small, individual decisions can add up to big, societal problems, such as the obesity epidemic, pension crises, and climate change.

Decision science is a sub-field of psychology, consumer behaviour, economics, and related fields that explores why and how people make decisions small and large.

Behavioural Insights (BI) draws on decision science to encourage people to make better choices—choices that are better for the individual decision-maker and better for the world.

DIBS combines decision science research and behavioural insights practice to create decision insights for business and society—insights that harness the power of individual decisions to solve societal problems and change our collective future.