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Brand Management Mentorship Program

Mentor profiles

Profile

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Ben Chen

BCOM 2014

Brand Manager, Meals at General Mills

Position Description: Ben manages the Canadian portfolio of Old El Paso and Annie’s among others. He leads and develops long-term brand strategy for his brands, leads innovation development execution and pipeline and manages day-to-day operations of driving share growth and profitability. After being a part of BMMP as a mentee, he landed an internship at L'Oreal in brand management and then spent two years working in analytics at Nielsen before joining General Mills. During his past 5 years at General Mills he’s also managed Cheerios, Cereal Innovation and Pizza Pops.

Todd J Al

Todd Al

BCOM 2014

CEO/Founder, IF IT WERE EASY Brands

Position Description: In 2021, Todd broke off to turn years of Brand and Innovation experience towards building ecommerce brands from scratch, his first project hitting 5-figures within 30 days of launch. But his background spans many diverse roles in Consumer Packaged Goods. Most recently Todd was a Senior Brand Manager at Procter & Gamble where he owned brand planning, creative, media, and innovation execution of the Canadian Febreze business. It was with the help of BMMP that he was able to land his first brand internship with Colgate-Palmolive on the Speed Stick, Irish Spring, and Soft Soap brands, before building several years of foundational experience across Trade/Shopper Marketing, Brand, and Innovation roles at Vega and Danone Canada.

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Katya Sen

BCOM 2017

Brand Manager, Cooking at Campbell Company of Canada

Position Description: Katya leads Campbell’s Broth portfolio and supports Campbell’s iconic Condensed Soup portfolio, developing long-term brand strategies, planning and executing Canadian-owned marketing campaigns, commercializing Canadian-led innovation, and managing day-to-day business operations. She launched her career in brand management through BMMP with internships at Cossette, Nature's Path, and Labatt, and built her marketing execution experience with global beer brands such as Budweiser, Stella Artois, and Goose Island during 2 years at Labatt / Anheuser-Busch InBev prior to joining Campbell as an Assistant Brand Manager in 2019.

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Trixie Hernandez

BCOM 2017

Senior Brand Manager, Pantene at Procter & Gamble

Position Description: Trixie leads the strategy to earn Pantene’s place as the #1 hair care brand with insight-based marketing campaigns and incredible product innovations rooted in data-driven consumer need

Experience: Prior to Pantene, she spent time on brand build & innovation roles at Kraft Heinz, working on new product innovation for brands like Philadelphia, Kraft Singles, Heinz Ketchup, and Kraft Salad Dressing.

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Quartermain Lim

BA 2018

Customer & Channel Brand Manager - Sir Kensington’s, Tea, Health & Wellness and M&A

Position Description: Quartermain currently leads the development of sales strategies on Unilever’s Premium Condiments, Tea, Health & Wellness and M&A initiatives for the Sir Kensington’s, Lipton, Red Rose, Pukka, Salada, Tazo and OLLY brands.

He is responsible for driving the successful execution of new innovations in the Canadian market, igniting profitable growth and developing successful Go-To-Market strategies for some of Unilever Canada’s biggest bets.

Experience: Prior to his current role, Quartermain notably built the Go-To-Market strategy for Unilever’s re-launch into the liquid hand wash category in 2020 and successfully brought growth to Unilever’s naturals and white space categories. Before that, he was the ABM on AXE where he developed and executed brand strategies and marketing campaigns in close collaboration with Fred VanVleet, the Toronto Raptors & the MLSE.

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Suzanne Liu

BCOM 2018

Field Sales Specialist at PepsiCo Beverages Canada

Position Description: Suzanne supports the Pepsi Beverage field sales team by executing and tracking national sales strategies and managing field reporting for all Pepsi Beverage brands. She also works cross-functionally with the strategy and key accounts teams to ensure field leaders are equipped with the most accurate information for customers. Prior to this role, Suzanne worked with PepsiCo Foods on the Quaker Key Accounts team for Loblaws and Walmart where she led the back end insights and post-gaming process to drive customer engagement and unlock growth opportunities.

Experience: Through BMMP, Suzanne landed an internship at L’Oreal Canada where she worked on the retail team for Kiehl’s, NYX and Urban Decay. Upon graduation, she joined PepsiCo Foods Sales Leadership program where she had the opportunity to manage a sales territory and understand store-level relationship management.

Juliet Choi

Juliet Choi

BCom 2018

Brand Manager, Band-Aid & Polysporin at Johnson & Johnson Consumer Canada

Position Description: Juliet leads Band-Aid and Polysporin brands and manages a team of Assistant Brand Managers. As a Brand Manager, Juliet shapes long-term brand strategies, leads new product launches and marketing campaigns, supports her ABM team through day-to-day operations, and collaborates with cross-functional partners on sales & operations planning and retailer partnerships.

Experience: As a BMMP mentee, Juliet interned at Johnson & Johnson Canada as an ABM Intern on Children’s Tylenol and Motrin. Upon graduation, she joined J&J as an ABM, working on brands like Band-Aid and Neutrogena and spearheading diversity & inclusion strategies.

Rebecca Ketler

Rebecca Ketler

BCom 2018

Senior Product Specialist, New Product Development at Saje Natural Wellness

Position Description:  Rebecca has explored many types of marketing careers while interning at startups, incubator hubs, and NGO's, along with participating in event marketing as a brand ambassador for firms such as Nintendo and BMW.

Experience: After completing BMMP, she worked in brand management at L'Oréal within the Luxury division. Her experience includes managing the relaunch of Clarisonic and overall brand growth, preparing the upcoming North American launch of Helena Rubsintein, and managing the rollout of Biotherm’s rebranded packaging.

In 2021, Rebecca pivoted into NPD at Saje Natural Wellness, where she is responsible for innovation within the Personal Care category. Though the role differs from brand management, her skills in project management, strategy, and creativity directly transfer over.

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