Brand Management Mentorship Program

Mentor profiles

Profile

benchen

Ben Chen, BCOM 2014

Associate Marketing Manager, General Mills

Position Description: I manage the Canadian portfolio of Pizza Pops, Pillsbury, Betty Crocker, and Annies among others. I lead and develop long-term brand strategy for all brands within my portfolio and manage day-to-day operations of driving share growth and profitability.

Experience: After being a part of BMMP as a mentee I landed an internship at L'Oreal in brand management and then switched gears to work at Nielsen to develop and strengthen my analytical skills as a Sr. Market Analyst serving a large range of CPG clients in Vancouver and Toronto. I joined back into the brand management world at General Mills where previous roles had me leading Pizza Pops, Cheerios, Cereal Innovation and Old El Paso before being moved to my new role on Meals.

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Veronica Yeung, BCOM 2012

Senior Marketing Manager, PepsiCo Beverages North America

Position Description: I lead the chilled tea portfolio for the US market, which consists of brands Pure Leaf and TAZO. My team operates within a joint-venture partnership between PepsiCo and Unilever, called the Pepsi Lipton Partnership. It is a ‘company within a company’, in that our team uniquely consists of both PepsiCo and Unilever employees, and are held accountable to a P&L independent of both parent companies. On a day-to-day basis, I lead a team responsible for the volume, share, and profit growth of chilled tea. I influence internally and externally to rally the organization behind our strategies, and to ensure customer prioritization of our brands.

Experience: My experience in CPG started during my 3rd year at Sauder, when I landed an internship position as a Marketing Assistant at Happy Planet Foods. Upon graduation, I joined the PepsiCo Foods Canada team where I worked in Toronto for 7 years across numerous marketing disciplines, including brand, shopper, and innovation, across household favourite brands like Lay’s, Cheetos, SunChips, and Quaker. In 2019, I relocated with PepsiCo to New York, and joined our US beverages division to broaden my experience in a different market with different product categories.

Kelsey Ingham

Kelsey Ingham, BCOM 2014

Brand and Innovation Manager - Love Good Fats

Position Description: I lead brand strategy and product development at Love Good Fats, Canada’s fastest growing food start-up. I am responsible for new product development, market research, and packaging design for North America. I am also the marketing lead for Canada.

Experience: I began my career as a Brand Marketing intern at Kraft Foods (now The Kraft Heinz Company) and progressed throughout the organization to Brand Manager. I then transitioned to Chefs Plate, a food-tech startup, to develop my digital marketing skills and challenge myself in a startup environment. In 2019 I was lucky enough to combine the two experiences to manage brand and product innovation at Love Good Fats, a Canadian food startup.

Enzo Woo

Enzo Woo, BCOM 2014

Senior Trade Marketing Manager / Sales Strategy Manager

Position Description: Managing P&G’s storied Tide brand, I work as the Sr. Sales Strategy Manager in between the company’s vast internal business unit and large external retail teams assigned to serve Wal-Mart, Loblaws, Costco, Amazon, Save-on-Foods, among others. My goal is to bring global brand strategies into fruition as winning consumer-facing executions in a $1 billion+ category. A fast-paced and teamwork heavy role, I often balance competing priorities, but I enjoy demonstrating industry leadership while finding a way to win with an incredible brand like Tide.

Experience: As a Sauder student, I interned on the Air Wick (Reckitt Benckiser) and the Wheat Thins/Triscuit (Mondelez International) brands, later working at L’Oreal and P&G post-graduation. I’ve had the opportunity to work in Toronto, Montreal, and Vancouver across the Brand Marketing, Sales Strategy, and Retail Management functions and would highly recommend working across different disciplines, cities, and company cultures if the opportunities arose.

Pia Ghosh

Pia Ghosh, BCOM 2013

ZOO Strategy Lead, Google

Position Description: Pia leads Google’s regional efforts to drive innovative work at the intersection of data, tech, and creativity. In her role, she helps brands and agencies across Northern Europe navigate from critical business problems to prototyping and testing using Google tech and design thinking to 10X their creative impact.

Experience: Previous to joining the Google ZOO, I was the YouTube Lead for the Netherlands leading annual strategic planning and driving forward key sales initiatives. Prior to Google, I was a Marketing Manager at L’Oreal Canada leading the L’Oreal Paris Skincare team driving year-over-year market share gains by developing localized brand strategies, creating innovative media plans, and building a multi-year product pipeline.

Todd J Al

Todd J Al, BCOM 2014

Snr Assistant Brand Manager, Procter & Gamble

Position Description: I own the brand planning, execution, and day to day management of the Canadian Febreze business. My goal is to leverage the vast resources of P&G North America in everything from creative, research, innovation, and media leadership, and apply them in ways that will meaningfully connect with Canadian consumers to drive brand and category growth.

Experience: I worked part-time throughout my time at Sauder, in tech marketing with Smart Technologies and then marketing consulting for small businesses. It was with the help of BMMP that I was able to position my skills and land an internship with Colgate-Palmolive on the Speed Stick, Soft Soap, and Irish Spring brands. After graduation, I followed a passion for health & wellness to join Vega—a leader in plant-based nutrition—and develop a breadth of experience across customer-centric Trade Marketing roles, before transitioning through consumer-centric Brand Management and Innovation roles. Recently, I’ve shifted over to the P&G team for the chance to make a mark on some of the most iconic brands in the industry. 

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Shay Segal, BCOM 2014

Account Executive, Amazon Advertising

Position Description: I partner with leading brands in the Pets category as an Account Executive with Amazon Advertising. Based in our Seattle HQ, I work with clients to grow their online, and offline business through customized traffic driving initiatives found on Amazon.com, Amazon devices (Fire TV, Fire Tablet, Alexa, Amazon Music etc.), and off Amazon (through Amazon’s DSP). I manage the full sales cycle from campaign strategy, pitching, execution and reporting.

Experience: I started my career as an Advertising Intern at Grey Global Group (clients include P&G, Volvo, GSK). After graduation, I worked in CPG as an Assistant Brand Manager at L'Oreal leading Garnier suncare and skincare. After two years, I transitioned to Amazon in Seattle to work as a Vendor Manager (Buyer) in a B2B / B2C hybrid category (Test and Measurement Instruments, Metalworking, Flow Control & Filtration), before returning to advertising two years later in my current role as an Account Executive (began managing Consumer Electronics clients, followed by Pets). I've been fortunate to touch most branches of marketing, in both brick and mortar and e-commerce - looking forward to sharing the insights I’ve learned.

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Selina Ho, BCom 2016

Marketing Manager, TELUS Consumer Health Founder, Recloseted

Position Description: By day, I’m working on the sales strategy + execution for the LivingWell Companion and Babylon by TELUS Health products on the Consumer Health team. At night and on weekends, I’m building my consulting agency called Recloseted that launches + scales sustainable fashion brands.

Experience: Throughout my career, I’ve always tried to learn as much as possible and seek out diverse experiences. During my time at Sauder, I worked at various startups during the summer, did a marketing internship at L’Oréal and a digital internship at Rethink. After graduation, I signed with TELUS and worked on the Internet + Home Phone products and now work on our recently launched Consumer Health products! In recent years, I’ve also become increasingly passionate about sustainability and using my knowledge to help businesses that deserve to succeed. From that, I started Recloseted in 2018 and have been on the wild ride of entrepreneurship ever since!

katya

Katya Sen, BCom 2017

Assistant Brand Manager, Campbell’s

Position description: I am the Assistant Brand Manager on Campbell’s Cooking portfolio, covering Condensed Soup and Broth. My position includes the day-to-day management of the business, as well as marketing execution such as developing integrated marketing campaigns and bringing new product innovations to life.

Experience: During my time at Sauder, I completed 3 internships that helped me launch my career in brand management. I started on the agency side with Cossette as a media intern, before switching to the client side the following year as a brand intern at Nature’s Path. BMMP helped me move to a Tier 1 CPG for my last internship as a brand intern on Budweiser at Labatt (AB InBev). After graduation, I was asked back as the first Canadian to join AB InBev’s Marketing Training Program. This led to a full-time role as an Assistant Brand Manager on Labatt’s High End business, working on iconic beer brands including Stella Artois, Goose Island, and Hoegaarden. Recently, I made the move to Campbell’s where I am now the ABM for Cooking.

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