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Brand Management Mentorship Program

Mentor profiles

Profile

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Ben Chen

BCOM 2014

Brand Manager, Meals & Baking at General Mills

Position Description: Ben manages the Canadian portfolio of Pizza Pops, Pillsbury, Betty Crocker, and Annie’s, among others. He leads and develops long-term brand strategy for all brands within his portfolio and manages day-to-day operations of driving share growth and profitability. After being a part of BMMP as a mentee, he landed an internship at L'Oreal in brand management and then spent two years to work in analytics at Nielsen before joining General Mills. During his past 3 years at General Mills he’s also managed Cheerios, Cereal Innovation and Old El Paso.

Kelsey Ingham

Kelsey Ingham

BCOM 2014

Director of Brand and Innovation at Love Good Fats

Position Description: Kelsey leads brand strategy and innovation at Love Good Fats, Canada’s fastest growing food start-up. She is responsible for marketing campaigns, creative development, market research, and product development for North America. Kelsey began her career at Kraft Foods (now Kraft Heinz) before transitioning into the start-up world, first at Chefs Plate (now Hello Fresh) and now at Love Good Fats. Kelsey loves working on her passion -- food!!

Enzo Woo

Enzo Woo

BCOM 2014

Senior Key Account Executive, Fabric Care at Procter & Gamble

Position Description: Enzo was recently appointed as the Fabric Care Team Leader, managing P&G's largest 100mm+ business (Tide, Gain, Downy, Bounce, Ivory Snow & Cheer) at Canada's #1 retailer. (Loblaw Companies Ltd.) Here, he is responsible for delivering profitable growth in an increasingly constrained and competitive environment in alignment with global brand strategies.

Experience: Just prior, he managed P&G’s storied Tide brand as the Sr. Sales Strategy Manager with the goal of winning with Canadian consumers in a $1 billion+ category by combining global scale with national expertise. Most recently, Enzo built the Go-To-Market strategy of Tide Hygienic Clean, one of P&G’s most important post-Covid-19 launches and successfully navigated logistical challenges throughout 2020’s historic supply chain disruptions.

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Todd Al

BCOM 2014

Senior Brand Manager - Air Care at Procter & Gamble

Position Description: Todd owns the brand planning, execution, and day-to-day management of the Canadian Febreze business. He builds strategies to meaningfully connect with Canadian consumers through creative, media, and innovation. It was with the help of BMMP that he was able to land his first brand internship with Colgate-Palmolive on the Speed Stick, Irish Spring, and Soft Soap brands, before building several years of foundational experience across Trade Marketing, Brand, and Innovation roles at Vega/Danone NA, before joining P&G.

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Shay Segal

BCOM 2014

Account Executive II @Amazon

Position Description: Shay partners with leading brands in the Pets category as an Account Executive with Amazon Advertising at the Seattle HQ. He manages the full sales cycle from campaign strategy, pitching, execution and reporting. As an alumni of Sauder, Shay started his career working in advertising with agency GREY Global Group where he worked with clients including P&G, GSK, the NFL, Kellogg’s, and Volvo, before transitioning to brand management at L’Oréal, and joining the Amazon team.

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Katya Sen

BCOM 2017

Assistant Brand Manager, Cooking at Campbell Company of Canada

Position Description: Katya leads Campbell’s Broth portfolio and supports Campbell’s iconic Condensed Soup portfolio, developing long-term brand strategies, planning and executing marketing campaigns, and managing day-to-day business operations. She launched her career in brand management through BMMP with internships at Cossette, Nature's Path, and Labatt, and built her marketing execution experience with global beer brands such as Budweiser, Stella Artois, and Goose Island during 2 years at Labatt / Anheuser-Busch InBev prior to joining Campbell’s.

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Trixie Hernandez

BCOM 2017

Senior Brand Manager, Pantene - Procter & Gamble

Position Description: Senior Brand Manager, Pantene - Procter & Gamble Trixie leads the strategy to earn Pantene’s place as the #1 hair care brand with insight-based marketing campaigns and incredible product innovations rooted in data-driven consumer need. Most recently, she led the Canadian launch of Pantene’s #HairHasNoGender project, a campaign in support of the LGBTQ+ community featuring the hair stories of our transgender and nonbinary global ambassadors. This campaign was integral to the brand’s mandate to bring great hair days to all and received over 15 million impressions.

Experience: Prior to Pantene, she spent time on brand build & innovation roles at Kraft Heinz, working on new product innovation for brands like Philadelphia, Kraft Singles, Heinz Ketchup, and Kraft Salad Dressing.

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Quartermain Lim

BA 2018

Customer & Channel Brand Manager - Skin Cleansing & White Space at Unilever Canada

Position Description: Quartermain currently leads the development of sales strategies on Unilever’s new skin cleansing initiatives for the Dove, St. Ives, Shea Moisture, Schmidt’s and Love, Beauty & Planet brands. He is responsible for driving the successful execution of new innovations in the Canadian market and igniting profitable growth; most recently building the Go-To-Market strategy for Unilever’s re-launch into the liquid hand wash and hand sanitizer categories.

Experience: Prior to this role, Quartermain was the ABM on AXE where he developed and executed brand strategies and marketing campaigns in close collaboration with Fred VanVleet, the Toronto Raptors & the MLSE.

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Suzanne Liu

BCOM 2018

Customer Development Analyst, Quaker at PepsiCo Foods Canada

Position Description: Suzanne supports the Quaker Key Accounts team for Walmart, Metro, Longo’s and Giant Tiger. She leads the back end insights and post-gaming process to drive customer engagement and unlock growth opportunities. Through BMMP, she landed an internship at L’Oreal Canada where she worked on the retail team for Kiehl’s, NYX and Urban Decay. Upon graduation, she joined PepsiCo Foods through the Sales Leadership program where she had the opportunity to manage a sales territory and understand store-level relationship management.

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