Brand Management Mentorship Program

Advisor profiles


Jason Chong

Jason Chong, BCom 2008

Field Marketing Manager & Regional Sales Manager, Dr. Pepper Snapple Group

Position Description: I lead DPSG’s national customer marketing efforts for Dr. Pepper, Schweppes, and Crush. I also work with our customer’s Eastern Canada market unit to grow these brands’ market presence.

Experience in CPG: I spent my early years in Account Management, activating brands in the retail environment and managing customer relationships. Next I shifted gears into Market Research to develop my analytics by understanding the shopper and consumer on a deeper level. The next few years were in Category Management & Business Analytics, managing vendor relationships and influencing merchandising strategies. Most recently I’ve added field marketing to my experience working with Dr. Pepper Snapple Group.

Years as a BMMP Mentor: 7 years

Stefan Harvalias

Stefan Harvalias, BCom 2008

Marketing Director, Visa

Position Description: I work to drive Visa's growth through the development and delivery of integrated marketing and engagement-strategies and plans for key products and sponsorship properties (Olympics and the NHL). As a key member of the Canadian marketing team, I support the majority of our programs with an eye toward enhancing the brand, growing the business and deepening client relationships. Additionally, I am responsible for leading our external social and digital partnerships (including Facebook, Twitter and Google) to shape and inform Visa’s marketing efforts to be more innovative and effective in delivering results across all major channels.

Experience in CPG: Electronic Arts, Kraft Foods, Visa

Years as a BMMP Mentor: 7 years

Jenny Ma

Jenny Ma, BCom 2008

Brand Manager, Colgate-Palmolive Canada

Position Description: I lead the Colgate Total Toothpaste brand in the US out of New York, responsible for national campaigns, innovation launches, and brand health.

Experience in CPG: I've been at Colgate-Palmolive for seven years, five in Brand Management and two in Account Management. My cross-functional experience has enabled me to develop more holistic approach to solving business challenges and allows me to work towards becoming a well-rounded business leader.

Years as a BMMP Mentor: 7 years

Dave Rusli

Dave Rusli, BCom 2008

Associate Global Strategy Director, Dentsu Aegis Network

Position Description: I lead the Global Strategy for Microsoft Consumers out of New York. I am responsible to set the path of how we communicate with our consumers on all of Microsoft Consumer business.

Experience in CPG: 5.5 years - I am fortunate that I have done both Agency and Brand Management roles throughout my career. I built my foundation as the Assistant Brand Manager on Dove at Unilever before I switched to the agency side. I have been with Dentsu Aegis Network for almost three years now where I did a few different roles, from Communications Planning to Strategy on General Motors in Canada and now Global Strategy Lead for Microsoft.

Years as a BMMP Mentor: 7 years

Ealeen Wong

Ealeen Wong, BCom 2010

Senior Assistant Brand Manager, Procter & Gamble North America

Position Description: I lead the brand strategies, marketing communications, and advertising for P&G’s billion dollar portfolios out of the global headquarters in Ohio. I oversee the P&L and have a proven track record of delivering breakthrough sales and innovation.

Experience: Highlights at P&G include working on iconic brands such as Crest, Olay, and Bounty as well as being a part of the ‘Thank You Mom’ Olympics activation. Prior to P&G, I had work experience at General Motors, Ipsos Reid, and a start-up. I also spent some time at Parsons School of Design in New York.

Years as a BMMP Mentor: 7 years

Nicole Israll

Nicole Israll, B.Com. 2009

Senior Retail Marketing Manager, Colgate-Palmolive

Position Description: I lead the Retail Shopper Marketing Team, with responsibility for developing insight-driven marketing programs at a retailer level (including eRetailer), increasing thought-leadership with our customers to build stronger relationships and unlock new opportunities, and coaching & developing the shopper team.

Experience: I’ve been at Colgate-Palmolive for 8 years, 6 years in brand management and 2 years in retail marketing. When I was in Brand Marketing, I worked on a number of projects including the development of the annual brand plans, new product go-to-market strategy and I was fortunate to lead the development of a breakthrough marketing campaign for Colgate Sensitive Pro-Relief toothpaste from insight through execution. More recently, I’ve been expanding my marketing skill set in our newly-created retail shopper marketing function. This role has been particularly interesting given the increasing power of our retailers & the evolving role of digital in the path to purchase.

Years as a BMMP mentor: 7 years

Jeremy Hole

Jeremy Hole, BCOM 2014

Partnership Product Manager, Learnkit

Position Description: I manage Learnkit’s partnership portfolio of elearning courses with a focus on building the business foundation for each of our six partnerships and their courses. Similar to a brand manager, my role as a product manager encompass a variety of tasks in marketing, sales, operations, legal, research, finance and more.

Experience: 2.5 years - Brand Intern on Speed Stick at Colgate-Palmolive, Global Management Trainee and Sales at Labatt Brewers of Canada, followed by my current role at LearnKit.

Justine Wong

Justine Wong, BCOM 2013

Brand Manager, Hasbro

Position Description: When the highest paid YouTuber in 2018 is a 7-year-old toy reviewer, it really makes you think about how the toy industry is evolving. I lead the Games portfolio at Hasbro where I manage the brands we all grew up with like Monopoly, Scrabble, and Jenga. I also help launch trend-based games like Speak Out to deliver newness and strategic growth. My role is all about bringing new experiences to people through innovative marketing campaigns and retail alignment.

Experience:  My brand management experience spans multiple industries from healthcare, to food, to entertainment. My early years were spent at Sanofi, Maple Leaf Foods, and Unilever, but over the past four years, I’ve focused on building iconic brands such as Transformers, Nerf, and Monopoly. Beyond the toy category, I’ve been building these brands into franchises and extending the consumer experience into movies, t-shirts, and other consumer goods.

Years as a BMMP Mentor: 6 years

Image of woman with a headset talking
  • Have a question?

    Our team is happy to help.

  • Get in touch

    Questions can be addressed to with subject line stating “BMMP Inquiry.”