CPD 154 - Business Strategy: Managing a Profitable Real Estate Business

Pre-requisite: this course is an introductory overview and has no prior studies required.

This course discusses various theoretical business strategies, explaining different types of strategies that may be applicable to a real estate services businesses and examining how a business should select and apply a suitable strategy. The concept of the competitive advantage - which is the driving force of a business' sustained success - is explored in detail, and students will discover the elements needed to establish a unique business idea that is valued by customers. The final topic discussed is change management, which considers the steps needed to incorporate new ideas to a business in improve the likelihood of acceptance and application of the proposed change.

Course Outline

Foreword: Introduction to Professional Development Courses

Lesson 1: Business Strategy

• Instructor's Comments
  • Introduction to Business Strategy
  • Defining Strategy
  • The Role of Strategy
  • Effective Strategies
  • Matching Resources
  • Analyzing the Business Environment
  • Selecting a Strategy
  • Writing a Strategy Statement
  • Types of Strategy
  • Strategic Entrepreneurship
• Competitive Advantage
  • The Competitive Advantage, Defined
  • Types of Competitive Advantages
  • Competitive Advantages and Sustainability
  • Defining the Competitive Landscape
• Change Management
• The Changing Competitive Landscape of Real Estate Services
  • PESTI Analysis for Real Estate Services
  • Tomorrow's Real Estate Services
  • Success Factors for Real Estate Services
• Summary

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