Overview
A conceptual and practical introduction to the major areas of strategic management with an integrative perspective on managing an organization. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change. The course provides students with an integrative, top-management perspective of directing an organization. A key aspect of strategy is to develop overall, long-term planning for an organization to ensure its success in a constantly changing environment.
Topics
- Overview of strategic management
- External analysis
- Internal analysis
- Strategy
- Solution analysis
- Evaluation of strategic alternatives
- Corporate strategy
- Managing change
- Implementation
Instructor Biography - Adam Pankratz
