UBC Master of Management

BASM 550 Strategic Management


A conceptual and practical introduction to the major areas of strategic management with an integrative perspective on managing an organization. Includes the analysis of a business and its environment, the development and evaluation of strategic alternatives, and implementation of change. The course provides students with an integrative, top-management perspective of directing an organization. A key aspect of strategy is to develop overall, long-term planning for an organization to ensure its success in a constantly changing environment.


  • Overview of strategic management
  • External analysis
  • Internal analysis
  • Strategy
  • Solution analysis
  • Evaluation of strategic alternatives
  • Corporate strategy
  • Managing change
  • Implementation

Instructor BiographyAdam Pankratz

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