Events at UBC Sauder

Sample Lecture: How to Identify, Prepare, and Defend Against Disruption

Professor Tim Silk says assumptions are a manager’s worst enemy

Are you curious what a lecture at UBC Sauder's Robert H. Lee Graduate School is like?

Join us on August 10th for a sample lecture, "Disruptive Innovation: How to Identify, Prepare, and Defend Against Disruption" with Tim Silk.

Tim Silk is an Associate Professor of Teaching, Marketing and Behavioural Science Division, UBC Sauder School of Business.

Tim's research interests include consumer judgment, decision making and attitude-behavioural consistency (procrastination, affective forecasting, monetary formats, frequency reward programs, mental accounting, consumer rebates, attribute framing, new product forecasting).

In this lecture we will explore the underlying market forces that explain how disruptive innovations put market leaders out of business. Professor Silk will discuss the early-stage mistakes that cause firms to dismiss disruptive innovations, and explain strategies that managers use to identify, prepare, and defend against disruption.

If you are interested in the Master of Business of Administration (MBA), Professional Master of Business Administration (PMBA) or International Master of Business Administration (IMBA) programs, this is definitely a must-see lecture for you.

Experience UBC Sauder

Our sample lectures are designed to help you envision your future as a UBC Sauder student and beyond. Join us on August 10th at 5PM for an insightful and engaging discussion with a leading expert in consumer behaviour.

Register now


Unable to attend?

Attend another event & discover why our students cite our world-ranked faculty as a highlight of the program, or attend a session featuring our alumni and special guests. Our recruitment team is also available to meet for a coffee chat to answer any questions you may have.