Persuading your readers to approve your request

Convincing readers to say “yes” to a request is very challenging for proposal writers, especially when they have a lot of information to convey. The secret to writing winning proposals is to apply persuasive thinking and writing techniques so that the key “ask” remains the primary focus and does not get buried in informational detail. 

This program helps busy proposal writers develop the special mindset and skills needed to write clear, focused and convincing proposals that increase the likelihood of reader approval. The ideas, tips and techniques you will learn apply to any type of proposal—from short recommendation documents written to your boss, to formal RFPs competing for funding or selection as a business partner.  

Online program format

This one-day program includes facilitator-led sessions in real time, with ample breaks provided. Sessions are highly interactive, using polls, discussion, and a balance of individual practice and team writing activities in virtual breakout rooms for peer and facilitator feedback. You will also have access to practical proposal-writing checklists and templates to help you up your chances of success.

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