Who is this for?
This program is designed for anyone who writes informal or formal proposals, with or without authority, and wants to increase their approval success rate.
Benefits for you
- Understand the difference between writing to inform and writing to persuade
- Recognize what your reader needs to hear for them to approve your request
- Write more focused, compelling proposals with a clear “ask”
- Identify essential vs. non-essential information to include
- Organize your proposal for more efficient reading
- Apply a variety of proven practices for increasing reader engagement and commitment
- Make the most of your available time when writing proposals of any kind
Program content
Module 1: Characteristics of a Winning Proposal
- Reader’s vs. writer’s perspective
- Persuasive vs. informative writing
- Motivating readers to say “yes”
Module 2: Following a Systematic Process to Persuade
- Four key steps to persuading your reader
- Building your argument
- Eliminating unnecessary information
Module 3: Organizing Information to Support Your Recommendation
- Choosing between two options
- “Chunking” information with talking and topic captions
- Incorporating supporting data and visuals
- Using effective transitions to reinforce the “ask”
Module 4: Polishing Your Proposal
- Refining the content
- Formatting the final version
- Checklists and templates for reference
Special features
The interactive format offers techniques, discussions, hands-on writing practice and constructive feedback from the program leader. You’ll also receive tips and tools for writing a variety of semi-formal and formal proposals, with and without authority.
Program leader

Dr. Gail Levitt
Upcoming Sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Have a question?
Our team is happy to help.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information
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