Writing Effective Emails

Anyone who wants to improve their email writing efficiency and effectiveness.

• Think about your message from a reader’s perspective 
• Self-manage negative writing habits 
• Make better use of the subject line to motivate readers
• Improve the tone of your writing to build relationships with your readers
• Open and close emails in consistent and compelling ways
• Help diverse audiences read faster and with less confusion 
• Make the most of your time to plan, write and polish emails that convey a professional image 

Module 1: What Makes Busy People Read an Email

• Why people read some emails to the end, and not others
• What motivates them to respond more quickly

Module 2: Adopting Efficient Writing Habits

• Planning the message with a clear focus in mind
• When to edit and when to write freely
• Including relevant details and avoiding irrelevant ones
• Switching from a writer-focused to a reader-focused mindset

Module 3: Applying Current Best Practices

• Writing a compelling subject line
• Reducing email length and formatting for faster reading
• Choosing clear, concise and consistent wording
• Achieving a positive intent and tone

Module 4: Organizing Emails Faster

• Planning tips to save time when organizing your message
• Formulas for routine requests, bad news and goodwill messaging

Module 5: Adding Professional Polish 

• Common grammar and usage mistakes and solutions 
• Editing guidelines and tips 
• Checklist for proofreading efficiently

Special features

The interactive format offers techniques, hands-on practice, group discussion and constructive feedback from the program leader. You’ll also receive tips and tools to help you plan, write and revise emails more efficiently.