Executive Education

Thinking Strategically in the Digital Space

Develop a strategic road map for digital success

Former title: Strategic Thinking in the Digital Context

To thrive in today’s digitally-driven world, it is critical to embrace all of the key building blocks for your digital strategy work. Without these, digital initiatives are no more than short-term tactics that cannot drive a longer-term strategic advantage.

This program invites you to explore creative and analytical thinking systems, and to develop a strategic roadmap using innovative tools such as the Business Canvas Model. These tools are part of a design-thinking approach that will help unify your organization around a truly innovative—perhaps even disruptive—digital business strategy.

Online program format

Delivered self-paced online over 4 weeks, the program includes two live 1.5 hour online sessions each week. Average study time per week is about 6-8 hours, including live sessions.

Our online programs are structured to provide a positive, highly interactive learning environment that brings together a diverse group of participants with an online instructor. All of our instructors are experienced industry professionals who will provide their unique perspectives and ongoing feedback as you navigate through the content.

“Jim was an incredible facilitator. Zoom can be a trying medium to get engagement, but he was very good at asking questions and encouraging discussion.”

Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.

Who is this for?

Leaders, managers and entrepreneurs with experience in leading teams, managing resources and implementing business strategies
Digital professionals moving into leadership roles who are seeking tools and techniques to help drive their organization’s digital transformation

"The live sessions in this course were great. I learned infinitely more in this course than in others I've taken because of them."

Benefits for you

Get a hands-on view of strategic thinking and analysis in a digital workspace
Gain insights on disruption and the ways that organizations are responding to it
Integrate critical and creative thinking for a well-balanced approach to digital strategy
Employ innovative tools and techniques to break through the status quo
Fast-track business solutions by establishing a design-thinking approach
Prepare to develop a digital business strategy that is transformative and persuasive

“I really appreciate how thoughtfully Jim engaged everyone in discussions in a way that was low pressure but high impact.”

Program content

Overview of the key building blocks for an effective digital strategy
Introduction to thinking strategies
Critical thinking and reflection
The pivotal role of creative thinking and expression
The art of observation and deduction
Data visualization and storytelling
Analysis through prototyping and design thinking
Mapping your digital strategy to the business canvas

Your instructor

Jim Southcott

Jim is a senior strategist with more than 30 years of experience helping senior managers set long-term business and marketing strategies, navigate change and transform their digital strategy. His special areas of interest include brand management, new product development, digital readiness, cultural branding, organizational creativity and innovation.

Upcoming sessions

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

Contact a learning advisor for more details.
Get in touch

604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.ca

Visit our contact page for more information.

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