Benefits for you
- Research potential markets using social media
- Connect with influencers and build online communities
- Set social media goals that align with larger strategic objectives
- Identify and employ the right measurement tools
- Develop effective social media marketing strategies and plans
- Promote your brand through viral and traditional marketing channels
Program content
- Creating online community: defining your demographics and target audience, understanding audience motivations and needs, building emotional connection and engagement, fostering Word of Mouth marketing
- Aligning your community with social networks: highlighting your Unique Selling Proposition, researching statistics and target markets for popular social networks
- Building a social media marketing strategy: SWOT analysis, setting and measuring social media objectives, tying social media goals back to organizational strategy, navigating multiple marketing channels and touchpoints, assessing social media analytics data
- Connecting with influencers: identifying influencers for a campaign, developing plans to engage them
- Pulling it all together: linking strategy to content, issues of content creation, curation and cultivation, getting a team on board, social media trends and emerging challenges
Special Features
- A sample social media marketing plan
- Examples of successful social media marketing campaigns
- A social media framework for assessing opportunities
Program leader

Rebecca Coleman
Rebecca is a marketing, public relations and outreach specialist who advises clients on how to leverage social media to market their businesses. She works primarily in the creative, not-for-profit, small business and tourism sectors. She also teaches Social Media for Business at the Sauder School of Business.
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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