Social Media Strategy

• Research potential markets using social media 
• Connect with influencers and build online communities 
• Set social media goals that align with larger strategic objectives
• Identify and employ the right measurement tools
• Develop effective social media marketing strategies and plans
• Promote your brand through viral and traditional marketing channels

• Creating online community: defining your demographics and target audience, understanding audience motivations and needs, building emotional connection and engagement, fostering Word of Mouth marketing
• Aligning your community with social networks: highlighting your Unique Selling Proposition, researching statistics and target markets for popular social networks
• Building a social media marketing strategy: SWOT analysis, setting and measuring social media objectives, tying social media goals back to organizational strategy, navigating multiple marketing channels and touchpoints, assessing social media analytics data
• Connecting with influencers: identifying influencers for a campaign, developing plans to engage them
• Pulling it all together: linking strategy to content, issues of content creation, curation and cultivation, getting a team on board, social media trends and emerging challenges

Special Features

• A sample social media marketing plan 
• Examples of successful social media marketing campaigns 
• A social media framework for assessing opportunities

Note:  participants in this program may qualify for up to $10,000 in funding through the Canada BC Job Grant program. Find out if you qualify.