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Executive Education

Social Media Essentials

Get a solid foundation in social media issues, opportunities and tools

This program provides a comprehensive look at social media within a business context. Discover the dynamics that are driving online communications. Explore a range of social media channels and tools, and evaluate the opportunities and potential challenges of each. Embrace the power of social media to boost community engagement and achieve organizational objectives.

"As a mature student I was nervous about heading back into a classroom, but I found the entire program and Tristan’s teaching style to be both interesting and informative. I looked forward to attending each class and hope to do more in the future."

Jo-Anne Stark - Arbitrator and Mediator, Government of British Columbia

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