Product and Service Management Boot Camp

This course is intended for managers from any business sector who have input on developing and implementing product or service strategy. Past attendees include:

• Understand your organization’s market position and its unique strengths and weaknesses
• Anticipate the future, to spot opportunities for growth
• Allocate resources among products
• Price your products and services for optimum profitability
• Evaluate your ideas to determine which ones to drop and which to pursue
• Develop and manage profitable, sustainable products/services across the product life cycle
• Create strategies to differentiate and market various product lines
• Execute effective marketing strategies that leverage market insights
• Collect customer feedback, and loop it back to improve the product or service
• Lead a creative, customer-focused product team

• Develop organizational capacity in marketing strategy and innovation
• Spot and capitalize on opportunities before your competitors do
• Benefit immediately from the deepened insights and skills brought back to the workplace
• Create and support an organizational culture that values innovation and risk-taking
• Strengthen your competitive position within the market
• Gain a long-term plan for ongoing profitability and sustainability

• Integrating corporate and product/service strategy
• Adapting to market volatility and the product life cycle, defending against disruptive innovation
• Identifying and evaluating market opportunities
• Defining your value proposition
• Building, differentiating and assessing brands
• Making better pricing decisions
• Approaches to enhance firm innovation and creativity
• Research methods that fuel discovery and innovation
• Evaluating early-stage market potential, developing a business case, allocating resources across new projects and product portfolios, making pass/kill decisions throughout the development cycle
• Leading and managing the new product/service development process

Special features

This highly interactive program serves as a working session. It uses case studies, group discussion and hands-on exercises to help your apply the course concepts and tools to your business immediately.

Note:  participants in this program may qualify for up to $10,000 in funding through the Canada BC Job Grant program. Find out if you qualify.