Product and Service Management Boot Camp

This program is intended for managers from any business sector who have input on developing and implementing product or service strategy. Past attendees include:

• Understand your organization’s market position and its unique strengths and weaknesses
• Anticipate the future, to spot opportunities for growth before your competitors do
• Evaluate your ideas to determine which ones to drop and which to pursue
• Develop and manage profitable, sustainable products/services across the product life cycle
• Create strategies to differentiate and market various product lines
• Collect customer feedback, and execute effective marketing strategies that leverage market insights
• Strengthen your organization's sustainability and competitive position within the market

• Integrating corporate and product/service strategy
• Adapting to market volatility and the product life cycle, defending against disruptive innovation
• Identifying and evaluating market opportunities
• Defining your value proposition
• Building, differentiating and assessing brands
• Pricing your products and services for optimum profitability
• Approaches to enhance firm innovation and creativity
• Research methods that fuel discovery and innovation
• Evaluating early-stage market potential, developing a business case, allocating resources across new projects and product portfolios, making pass/kill decisions throughout the development cycle
• Leading and managing the new product/service development process

Special features

This highly interactive program serves as a working session. It uses case studies, group discussion and hands-on exercises to help you apply the concepts and tools you are learning to your business immediately.

Note:  participants in this program may qualify for up to $10,000 in funding through the Canada BC Job Grant program. Find out if you qualify.