Persuasion and Influence

This program is designed for managers and professionals whose job effectiveness depends on their ability to persuade others, including:

• Senior executives, directors, business owners and partners
• Experienced leaders/managers of business units or other groups of people
• Those who work extensively with clients, such as consultants and marketing and sales managers
• Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.

• Strengthen your credibility and trust-building skills
• Tailor your message to your audience and establish rapport
• Communicate with greater clarity and confidence
• Be persuasive over video-conferencing
• Deal with objections and resistance
• Identify the various means of power and persuasion at your disposal

• Trust as an accelerant of persuasion: what is trust based on, trust and credibility, emotion and subconscious-based trust, building calculative trust
• Creating persuasive messages: tailoring your message to your audience by speaking to their experiences and values, choosing the right level of detail, being persuasive over video-conferencing, using stories
• Overcoming barriers to message clarity: dealing with the curse of knowledge, preventing message mutation, PowerPoint bad habits
• Using power constructively: identifying varieties of power sources, dirty tricks of persuasion, win-lose vs. win-win negotiation approaches

Special features

This program emphasizes interactive discussions based on the science of persuasion, as well as role-playing exercises designed to build your trust and influence skills.

Note:  participants in this program may qualify for up to $10,000 in funding through the Canada BC Job Grant program. Find out if you qualify.