Build trust and influence throughout the organization
Gone are the days when persuasion consisted of “because I said so.” With the flattening of power structures, the most effective way to persuade others is to secure their trust and influence their attitudes and actions in a constructive “win-win” mindset.
In this program, you will learn the use of persuasive strategies and skills applicable under a variety of situations. Build trust with your audience, communicate clearly to strengthen your message, and appeal to people’s emotional and intellectual sides. Exercise constructive influence throughout the organization.
Strengthen your credibility and trust-building skills
Tailor your message to your audience and establish rapport
Communicate with greater clarity and confidence
Be persuasive over video conferencing
Deal with objections and resistance
Identify the various means of power and persuasion at your disposal
The brain science of influence
What creates trust and how do we influence it?
Motivation and its application to influence
Increasing understanding while building rapport
Helping others in ways that also help you
Creating persuasive messages
Improving persuasion and influence over video conferencing
Influencing behaviours in formal negotiations
Communicating positions while avoiding emotional responses
Finding the drivers that move people in the right direction
The use or misuse of authority and status
Skills development: active listening, Building Blocks technique to promote trust, using the right question types
Special features
You will have the opportunity to build your own persuasion and influence self-action plan. You’ll also acquire a peer group you can confer with in the future to ensure your persuasion and influence skills are on track.
Trevor Sones
Faculty
Trevor is an Adjunct faculty member at the UBC Sauder School of Business, where he teaches human and organizational behaviour, conflict resolution, leadership and communication. He has also been a Mediator with the BC Labour Relations Board for more than 14 years, helping parties negotiate solutions to large, high-profile conflicts. He is particularly skilled at handling interactions between senior leaders on politically sensitive issues involving those under their leadership.
"This was a very useful course that taught me how to think through tough scenarios and apply careful consideration to each unique situation and audience. The skills learned can be applied to any set of circumstances that one encounters in business and personal life. Highly recommended!"