Who is this for?
Professionals whose job effectiveness depends on their ability to persuade others, including:
- Senior executives, directors, business owners and partners
- Experienced leaders/managers of business units or other groups of people
- Those who work extensively with clients, such as consultants and marketing and sales managers
- Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.
"This was a very useful course that taught me how to think through some tough scenarios and apply careful consideration to each unique situation and audience. The skill-set learned can be applied to any set of circumstances that one encounters on a daily basis in business and in personal life. Highly recommended!"
Benefits for you
- Strengthen your credibility and trust-building skills
- Tailor your message to your audience and establish rapport
- Communicate with greater clarity and confidence
- Be persuasive over video conferencing
- Deal with objections and resistance
- Identify the various means of power and persuasion at your disposal
"This course was fantastic! The instructor brings the perfect balance of knowledge, humour and real-life examples to each lesson. I would highly recommend it to others."
Program content
- The brain science of influence
- What creates trust and how do we influence it?
- Motivation and its application to influence
- Increasing understanding while building rapport
- Helping others in ways that also help you
- Creating persuasive messages
- Improving persuasion and influence over video conferencing
- Influencing behaviours in formal negotiations
- Communicating positions while avoiding emotional responses
- Finding the drivers that move people in the right direction
- The use or misuse of authority and status
- Skills development: active listening, Building Blocks technique to promote trust, using the right question types
Special features
You will have the opportunity to build your own persuasion and influence self-action plan. You’ll also acquire a peer group you can confer with in the future to ensure your persuasion and influence skills are on track.
Program leader
Trevor Sones
Upcoming sessions
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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