Persuasion and Influence

Professionals whose job effectiveness depends on their ability to persuade others, including:

• Senior executives, directors, business owners and partners
• Experienced leaders/managers of business units or other groups of people
• Those who work extensively with clients, such as consultants and marketing and sales managers
• Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.

• Strengthen your credibility and trust-building skills
• Tailor your message to your audience and establish rapport
• Communicate with greater clarity and confidence
• Be persuasive over video conferencing
• Deal with objections and resistance
• Identify the various means of power and persuasion at your disposal

• The brain science of influence 
• What creates trust and how do we influence it? 
• Motivation and its application to influence 
• Increasing understanding while building rapport
• Helping others in ways that also help you
• Creating persuasive messages
• Improving persuasion and influence over video conferencing  
• Influencing behaviours in formal negotiations
• Communicating positions while avoiding emotional responses
• Finding the drivers that move people in the right direction
• The use or misuse of authority and status
• Skills development: active listening, Building Blocks technique to promote trust, using the right question types 

Special features

You will have the opportunity to build your own persuasion and influence self-action plan. You’ll also acquire a peer group you can confer with in the future to ensure your persuasion and influence skills are on track.

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .