Who is this for?
- People who have taken a mini-MBA or others who would like a deeper dive into strategic management
- Experienced business leaders who want an overview of the latest developments in strategy
Benefits for you
- Anticipate future trends in business, and plan for the unexpected
- Explore how strategy archetypes can expand and enrich your organizational strategy
- Strengthen your competitive advantage by spotting and capitalizing on opportunities
- Sustain your market position for long-term success
Program content
Strategy Archetypes
- How strategy archetypes can apply to your business
- Exploring contemporary archetypes
- Using archetypes to make strategy more manageable, consistent, relatable and actionable
Building Competitive Advantage
- Upping your USP
- Uncovering, analyzing and exploiting opportunities
- Becoming a “disrupter” for constructive change
Defending Competitive Advantage
- Envisioning where business is likely headed, and becoming more proactive in getting ahead of the curve
- Rejuvenating the strategic plan
Program leader
Dr. Darren Dahl
Faculty
Darren is Senior Associate Dean at the UBC Sauder School of Business, where he holds the Innovate BC Professorship in Sales and Sales Management. His work focuses on strategic marketing, entrepreneurship, creativity and social influence. Recognized for research and teaching excellence, he was a finalist in the Economist magazine's Business Professor of the Year competition. He also consults widely for multinational corporations.
Upcoming sessions
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .