Who is this for?
- People who have taken a mini-MBA or others who would like a deeper dive into strategic management
- Experienced business leaders who want an overview of the latest developments in strategy
Benefits for you
- Anticipate future trends in business, and plan for the unexpected
- Explore how strategy archetypes can expand and enrich your organizational strategy
- Strengthen your competitive advantage by spotting and capitalizing on opportunities
- Sustain your market position for long-term success
Program content
Strategy Archetypes
- How strategy archetypes can apply to your business
- Exploring contemporary archetypes
- Using archetypes to make strategy more manageable, consistent, relatable and actionable
Building Competitive Advantage
- Upping your USP
- Uncovering, analyzing and exploiting opportunities
- Becoming a “disrupter” for constructive change
Defending Competitive Advantage
- Envisioning where business is likely headed, and becoming more proactive in getting ahead of the curve
- Rejuvenating the strategic plan
Program leader
Perry Atwal
Faculty
Perry is a faculty member at the UBC Sauder School of Business. He teaches courses on service management, employment relationships, organizational behaviour, strategy and marketing. He has led successful projects involving extremely diverse participants, and has forged effective relationships between business and government professionals at many levels. Previously he worked in Investment Banking in London, New York and Hong Kong.
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .