Who is this for?
- People who have taken a mini-MBA or others who would like a deeper understanding of the “intangibles” of strategic success
- Experienced business leaders who want an overview on the role of creativity and innovation in developing competitive advantage
Benefits for you
- Capture the competitive benefits of innovation and creativity in the workplace
- Explore the many different routes to innovation
- Appreciate key pathways to individual creativity
- Recognize what structures and systems your company needs to support innovation
- Expand your capacity to build a corporate culture that values and promotes organizational innovation
Program content
Individual creativity
- The uses of curiosity as a wellspring of creativity
- Turning failures into wins
- Creative cognition: mental processes that support the generation of new and useful ideas
Organizational creativity
- Understanding how very different companies successfully innovate
- Systems and structures to build organizational creativity
- The human face of innovation: cultural and HR considerations
Program leader
Dr. Darren Dahl
Faculty
Darren Dahl is the Dean of the UBC Sauder School of Business and an Innovate BC Professor. He’s globally recognized for his work in strategic marketing, entrepreneurship, creativity and social influence. Dahl is an award-winning academic who is a past recipient of the Killam Research Prize and the 3M Teaching Fellowship, and in 2015 he was ranked as the #1 professor worldwide for marketing research by the American Marketing Association. He also consults widely for multinational corporations.
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .