Executive Education

Marketing Communications

Planning and designing integrated marketing communications

Almost all communications today are "marketing" communications. Research indicates that campaigns that are on a consistent strategy have a stronger impact on sales and other desirable outcomes.

This course is designed to help you think about, create, manage and evaluate an effective marketing communications program that integrates multiple communication channels. 

To get into the "full-immersion" mindset of the course, please complete the pre-work before coming to class.

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