Content Marketing Strategy: Delivering Value, Inspiring Action
In this on-demand program, you will define the content strategy vision that enables you to create authentic content for your target audiences. Articulate your organization’s purpose, and develop a cohesive content marketing strategy that drives value for your brand.
Developing an Effective Digital Content Strategy
Develop a content strategy that will help your organization get the most out of its digital content. Use key business, brand, and target audience information to plan, create, and manage content. Optimize your content so that it delivers a return on the resources you’ve invested.
"I found this program extremely relevant and was very impressed with the instructor. The topics were applicable to all industries and I definitely walked away with some new tools to help improve our company's brand. I would strongly recommend the program to any marketing professional."
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