Big Data and Artificial Intelligence
Offered by HEC Montréal Executive Education, this program breaks big data and AI down into bite-size chunks. Learn the strategic impacts of these recent innovations and how to make the most of them without the need for budget-busting investments in new technology.
Content Marketing Strategy: Delivering Value, Inspiring Action ONLINE
In this self-directed program, you will define the content strategy vision that enables you to create authentic content for your target audiences. Articulate your organization’s purpose, and develop a cohesive content marketing strategy that drives value for your brand.
Demystifying Digital Analytics ONLINE
This self-directed program shows how data analytics can provide an accurate, real-time picture of your digital business initiatives. Leverage online intelligence to make better data-driven decisions. Optimize your digital ecosystem, and transform analysis into action.
Developing an Effective Digital Content Strategy
Develop a content strategy that will help your organization get the most out of its digital content. Use key business, brand, and target audience information to plan, create, and manage content. Optimize your content so that it delivers a return on the resources you’ve invested.
"I found this program extremely relevant and was very impressed with the instructor. The topics were applicable to all industries and I definitely walked away with some new tools to help improve our company's brand. I would strongly recommend the program to any marketing professional."
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