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Online technologies and tactics are revolutionizing the way organizations connect with customers. Discover new opportunities for turning prospects into profits with our marketing and business development programs. 

Content Marketing Strategy: Delivering Value, Inspiring Action 

In this on-demand program, you will define the content strategy vision that enables you to create authentic content for your target audiences. Articulate your organization’s purpose, and develop a cohesive content marketing strategy that drives value for your brand. 

Demystifying Digital Analytics

This on-demand program shows how data analytics can provide an accurate, real-time picture of your digital business initiatives. Leverage online intelligence to make better data-driven decisions. Optimize your digital ecosystem, and transform analysis into action.

Developing a Customer-Centric Strategy 

This program focuses on developing and leading a customer service strategy and culture. Build customer programs that drive retention and revenue growth, while cultivating customers who become your best advertisements.

"I found this program extremely relevant and was very impressed with the instructor. The topics were applicable to all industries and I definitely walked away with some new tools to help improve our company's brand. I would strongly recommend the program to any marketing professional."

Robyn Plenert
Senior Marketing & Brand Specialist, Transportation Investment Corporation

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