Making Better Decisions with Business Analytics

This introductory level program is ideal for middle and upper managers, analysts, project leaders, and others who would like to gain an overview of the concepts and capabilities of business analytics.

• Understand what analytics is, how it is applied across diverse industries, and how it can be applied to your organization
• Learn how analytics can generate new business insights and opportunities
• See how analytics can mitigate risk, uncertainty and process variability
• Identify challenges in developing analytics strategies
• Experience how spreadsheet models can help solve challenging decisions

• How analytics is transforming organizational decision making and innovation
• Pitfalls and payoffs for business
• Descriptive analytics: what data to collect and what it is telling you, data visualization techniques, quantifying your data, data variability, dealing with limited data
• Predictive analytics: foreseeing what is likely to occur based on what has happened in the past, data mining to predict customer demand, deploying predictive analytics initiatives
• Prescriptive analytics: understanding data to make better decisions, “what if” scenario analysis, minimizing process variability and the "flaw of averages," outcome optimization 
• Best-in-practice analytics methods 
• Implementation challenges and getting started

Special features

You will gain hands-on experience with the real-world capabilities of business analytics using easy-to-apply Excel examples. 

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .