Who is this for?
This program is for business managers and senior leaders who seek to improve their understanding of data analytics and the cultural, operational and technical issues they need to address as they prepare to launch and lead a digital transformation program.
Benefits for you
- Understand the language of big data analytics
- Know what it means to be a “data-driven organization” and the change it demands
- Align common types of data analytics with your business priorities
- Apply a structured process for planning and leading a digital transformation program
- Diagnose the cultural and operational change requirements for digital transformation
- Avoid common barriers to realizing the full potential of data analytics
- Identify relevant legal and ethical responsibilities
- Recognize the purpose and key tenants of data governance
Program content
- The promise and challenges of big data analytics
- The cultural transformation of becoming a data-driven organization
- The purpose of a data strategy and how to create one
- Preparing the organization for digital transformation
- Applying design thinking to establish strategic focus and alignment
- Understanding and prioritizing different types of data analytics
- Aligning people and technology development priorities
- Turning data insights Into business actions
- Legal and ethical responsibilities
- The role of data governance and how it is applied
Your instructor

Jonathan Carrigan
Jonathan is a passionate thought leader with 20 years of experience working at the intersection of strategy, technology and design. He was a founding member of the corporate transformation office at Maple Leaf Sports and Entertainment that guided the organization's digital transformation. Previously he led digital product development and design in support of strategic planning at the Canadian Broadcasting Corporation. An active educator and online facilitator, he speaks regularly at industry events internationally.

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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