Behaviourally-informed strategies for nudging people in organizations forward
Delivered online in real time
In turbulent times, “business as usual” is often a self-defeating attitude. Instead, people must rapidly shift to new ways of thinking and doing. But getting individuals to change their behaviours is one of the most difficult challenges an organization can face. People do not always behave in rational ways—a fact that can derail even the best laid change management plans.
While organizations often use “hard instruments” like rules and rewards, and “soft instruments” like awareness building to change behaviours, behavioural “nudges” can complement these in ways that feel less controlling than hard shoves and are more likely to stick than awareness raising alone.
This program takes a behavioural-insights approach to behaviour change within organizations. Leverage the ways people actually think to encourage healthier, more resilient and productive decisions and behaviours. Apply people-centred strategies and tools to help staff make lasting behavioural changes. Become a “choice architect” who enables people to act in their own, and the organization’s, best interests during challenging times.
Online program format
This one-day program includes two facilitator-led online sessions in real time: one in the morning and one in the afternoon. Each session will last about 1.5 hours with a break in between for you to recharge your learning energies.
The sessions are highly interactive, enabling you to network with peers, brainstorm ideas, engage in skill-building activities, and receive constructive feedback. You will also have access to self-directed readings and videos that you can review at any time.
Please check back in November 2021 for upcoming offerings of this program. You may also subscribe here to receive email updates about Executive Education programs.
Who is this for?
Managers, leaders, and others who wish to encourage optimal behaviours in an organizational context.
Benefits for you
Gain insights drawn from psychology, economics and marketing to understand the key drivers of behavioural change
See how behavioural insights can be applied to encourage desired behaviours and facilitate organizational change
Learn how seemingly small changes or “nudges” can lead to impactful, long-lasting changes
Uncover the contextual influences and cognitive biases that can make people behave irrationally
Select the most relevant behaviourally-informed tools for your situation
Align your change initiatives with real human behaviours
Position your organization to survive “interesting times”
The nature of behaviour change, principles behind behavioural insights
Considering what behaviours to target
Cognitive biases that interrupt positive behaviour change
Tools for behaviour change: choice architecture (nudges and boosts), East framework
Using behaviourally-informed frameworks to change behaviour in positive ways
Applying behavioural insights to change management and organizational development initiatives
Behavioural solutions exercise and peer-to-peer consulting
This program includes hands-on exercises designed to help you translate insight into action.
Kate is Professor of Marketing and Behavioural Science at the UBC Sauder School of Business. A renowned researcher, author and teacher, she focuses on how we can shift people’s attitudes to encourage positive actions and prosocial choices. She has conducted behaviour change projects with major public and private sector organizations, and was recently named one of the top five marketing researchers in the world by the American Marketing Association.