Who is this for?
This workshop is for professionals responsible for designing and implementing digital strategies that enhance internal and external communications for an organization.
Benefits for you
- Understand the necessary components of a complete digital strategy
- Design your digital strategy to account for both proactive and reactive digital activities
- Establish a timeline to execute the plan day to day
- Champion a digital strategy across your organization
- Use measurement to secure support and track your digital strategy’s impact
- Optimize your organization's digital ROI
Program content
Module 1: The Digital Business
- How business models and digital strategies have evolved
- Characteristics of disruptive thinking and how it is impacting businesses today
- Designing a digital strategy starting with a SWOT analysis
Module 2: Customer Journeys
- Building your digital strategy with user personas and empathy mapping to create reliable representations of your key customer segments
- Evaluating customer touchpoints along the entire customer journey
- Developing metrics for assessing customer touchpoints
Module 3: Internal and External Considerations
- Building a community inside and out to strengthen staff and customer engagement
- Developing an employee advocacy strategy to amplify your organization’s values, brand and products/services
Module 4: Digital ROI
- Implementing processes to measure your digital strategy success
- Analyzing quantitative and qualitative ROI
- Presenting ROI data and setting strategies for continuous improvement
Program leader

Rachel Segal
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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