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Ensure digital planning is holistically designed and effectively implemented

Former title: Digital ROI

Establishing a digital strategy has long been a pivotal part of business success. It’s no longer an option to know how powerful digital tactics can be: as leaders, it’s more important than ever to be prepared for all that’s possible in an online environment. 

This program builds competencies for designing, implementing and measuring a digital strategy that you can apply immediately in your organization. Develop innovative digital solutions to rapidly evolving issues. Build community with internal and external customers. Apply reliable metrics to ensure the strategy is delivering a return on your digital investment. 

Online program format

Online sessions are highly interactive, enabling you to network with peers, brainstorm ideas and work through an applied practice problem. You will receive feedback and guidance as you navigate through the content. 

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