Implementing a Successful Digital Strategy

This workshop is for professionals responsible for designing and implementing digital strategies that enhance internal and external communications for an organization. 

• Understand the necessary components of a complete digital strategy
• Design your digital strategy to account for both proactive and reactive digital activities 
• Establish a timeline to execute the plan day to day
• Champion a digital strategy across your organization 
• Use measurement to secure support and track your digital strategy’s impact 
• Optimize your organization's digital ROI

Module 1: The Digital Business

• How business models and digital strategies have evolved
• Characteristics of disruptive thinking and how it is impacting businesses today
• Designing a digital strategy starting with a SWOT analysis

Module 2: Customer Journeys

• Building your digital strategy with user personas and empathy mapping to create reliable representations of your key customer segments
• Evaluating customer touchpoints along the entire customer journey
• Developing metrics for assessing customer touchpoints

Module 3: Internal and External Considerations

• Building a community inside and out to strengthen staff and customer engagement
• Developing an employee advocacy strategy to amplify your organization’s values, brand and products/services

Module 4: Digital ROI

• Implementing processes to measure your digital strategy success
• Analyzing quantitative and qualitative ROI
• Presenting ROI data and setting strategies for continuous improvement

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .