Executive Education

Effective Writing for Business

Write reader-focused documents that engage, inform and motivate busy readers

Delivered online in real time

Effective reader-focused writing can inspire people to action, promote effective business partnerships, and convey a positive image for one’s organization.

This unique program develops the strategic planning and tactical writing skills needed to engage busy readers. Capture the interest and commitment of every type of reader. Apply a critical thinking mindset for converting ideas into words. Engage in skill-building activities designed to increase your ability to plan, organize, write and revise impactful emails, letters, proposals and reports.

Online program format

Each day of this two-day program includes two facilitator-led modules in real time. The modules are highly interactive, providing opportunities for you to engage in writing exercises and participate in Q&A sessions with your peers. Non-consecutive program dates give you extra time between sessions for self-directed study and practice. You will also have access to slides, a list of resources, activities, checklists and templates that you can review at any time.

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