Who is this for?
This program is for managers and professionals responsible for innovation initiatives.
“Unlike many solution-based tools, the Design Thinking journey starts from the problem and, through a flowing process, innovative ideas surface to the rescue. I found it fascinating to see how collective ideas can give birth to novel solutions.”
Benefits for you
- Learn a practical approach to innovation, based on usage and prototyping
- Experiment with the nuts and bolts of design thinking and its implementation in real-world applications
- Become proficient in design thinking’s powerful innovation-oriented processes and methods
Program content
Day one:
- Introduction to design thinking: The art and science of design thinking
- Design thinking in action: The “gift”
- Observe/understand: Empathize with clients/users of all kinds; what they say and what they feel
- Visualize: Develop personas to tap into client/user experiences
- Capture: Capitalize on insights and ideate
- Do: Prototype ideas
- Assess: Overcome the challenge of generating value
- Recap: Surprising outcomes and success stories
Day two:
- Share and persuade: Design of seducing/swaying
- Presentations and discussions
- Reconfigure: Implementing design thinking in an organization
- Lead: Staging of the “design” moment
- Pilot: Leadership and management for continuous innovation
Special features
This program presents a hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem solving.
Program leaders

Dr. Niels Billou

Dr. Laurent Simon
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

-
Contact a learning advisor for more details.
-
Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
Stay in touch
Join our mailing list to receive relevant program updates and exclusive event invitations.