Executive Education

Digital ROI

Strategies for optimizing your organization's digital ROI

Digital disruption has changed the way we comprehend return on investment (ROI) for a business. Examine how digital business models disrupt traditional value chains. Review your conversion funnel to evaluate customer-centric experiences, touch points and areas for improvement. Identify and interpret signs of disruptive change, and build digital models that optimize your organization's digital ROI.

We recommend taking Thinking Strategically in the Digital Space prior to this program.

This program can be applied to the UBC Certificate in Digital Leadership.

Please note: This self-contained certificate program does not qualify as an elective for our other certificate programs.

Online program format

Delivered self-paced online over 4 weeks, the program includes two live 1.5 hour online sessions each week. Average study time per week is about 6-8 hours, including live sessions.

Our online programs are structured to provide a positive learning environment that will enable you to interact with the content and other participants, as well as with the online instructor. All of our instructors are experienced industry professionals who will provide feedback and guidance as you navigate through the content. 

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