Executive Education

Digital ROI

Digital disruption has changed the way we comprehend return on investment (ROI) for a business. Digital ROI uses both left- and right-brain thinking to create positive return on value (ROV). Examine how digital business models disrupt traditional value chains, and apply a digital SWOT analysis that evaluates the customer-centric experience, touch points and feedback loop. Identify and interpret signs of disruptive change, and build digital solutions while optimizing your organization's digital ROI.

Note: We recommend taking Strategic Thinking in the Digital Context prior to this course.

This course can be applied to the UBC Certificate in Digital Leadership.

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