Apply project management techniques in a digital context
The complexity of digital communications projects requires both strong project management skills and an understanding of how this applies in a digital context. Develop skills such as requirements gathering and project scoping to meet business goals and define measures of success before a project starts. Apply engagement techniques to help internal and external stakeholders adopt an effective project approach and plan. Create a project brief that identifies the roles and responsibilities for each team member, as well as budget, timeline, functional requirements and deliverables.
This program is offered 100% online. It is delivered over four weeks, involving an average of 6-10 hours of study per week.
Our online programs are structured to provide a positive learning environment that will enable you to interact with the content and other participants, as well as with the online instructor. All of our instructors are experienced industry professionals who will provide feedback and guidance as you navigate through the content.
Who is this for?
For early career to mid-level managers who lead and/or coordinate communication for their organizations and for professionals engaged in marketing, public relations, content creation, media curation, social media and other digital technologies.
What you will learn
Understand the role of the project manager within the digital team, and from an internal, client or agency perspective
Describe the process and workflow for managing “digital projects” from concept, planning to execution
Explain the differences between different project management approaches and philosophies
Identify key similarities and differences between types of digital projects (web, mobile app, social)
Identify key stakeholders, project sponsors and understand the steps for client on-boarding and gathering requirements
Define project scope, deliverables, timelines and budget estimates
Develop a project plan and know how to allocate resources
Understand how to engage teams in productive in-person and virtual meetings utilizing collaborative technologies
Agile vs. traditional project approaches
Process and planning phases of digital projects
Project scope and deliverables
Budget & Timeline development
Client Management and Communications
Online collaboration & project management tools
Managing internal conflict with team members
Digital project documentation and file management
Tracking progress and communicating status with clients
Mitigating risk and managing change requests
Identifying ‘incremental’ opportunities
The purpose and process for running a retrospective meeting
Rachel Segal’s expertise includes strategic planning, content development, and website architecture and usability. Before starting her own consulting firm in 2012, Rachel was director of digital operations for Edelman Public Relationship Canada where she led the execution of a variety of digital programs including a number of consumer and healthcare clients.
This course is eligible for UBC Staff Tuition Waivers. Course Code: SDR000180. To submit your UBC Staff Tuition Waiver request, please visit www.msp.ubc.ca