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Developing Purpose-Driven Brands

Harness brand power for good while driving bottom-line results

Are you a senior manager in the nonprofit, government or corporate sector who wants to build a purpose-driven brand that will create real impact?

This half-day interactive online workshop references key success factors from case studies around the world that demonstrate how to build authentic, purpose-driven brands that get noticed, turn empathy into real action and drive bottom-line results.

You will come away with tools to apply to your own organization that go beyond simply writing a nice mission statement. You’ll also get concrete, strategic action tips on how to increase engagement, competitive advantage and social and/or environmental impact – all at the same time.

Please note: This program does not qualify as a certificate elective.

Online program format

This facilitator-led online program is delivered over 3.5 hours, including two 10-minute breaks. The format is highly interactive, enabling you to network, brainstorm ideas, review case studies and engage in virtual breakout discussions with your peers. 

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