Developing a Purpose-Driven Organizational Strategy

Turn empathy into actions that drive bottom-line results

No longer considered merely incidental, social and environmental values have become critically important to the way stakeholders perceive and support an organization and its brands.

This half-day workshop will help you incorporate values as a core element of your organizational strategy. Identify what your company stands for, and build an authentic, purpose-driven brand that stakeholders want to support. Apply tools to your brand that go far beyond writing a nice mission statement. Learn from real-world case studies for increasing engagement, competitive advantage and social and/or environmental impact – all at the same time. 

Please note: This program does not qualify as a certificate elective.

Online program format

This facilitator-led online program is delivered over 3.5 hours, including two 10-minute breaks. The format is highly interactive, enabling you to network, brainstorm ideas, review case studies and engage in virtual breakout discussions with your peers. 

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