Developing an Effective Digital Content Strategy

This program is for in-house marketing managers and other business leaders who want to maximize the efficiency of their content operations and leverage their digital content to drive business results.  

• Understand content strategy best practices and how to apply them in your organization
• Develop a content strategy that supports your business goals and target audience needs
• Use your content strategy to measure content effectiveness 
• Create better, more purposeful and relevant digital content and campaigns 
• Assess and update your content strategy over time
• Improve your ROI on content development
   

• What is a content strategy?: content strategy vs. editorial strategy vs. content marketing strategy, “selling” content strategy to internal stakeholders 
• Content strategy best practices: how organizations are using content strategies effectively on websites 
• Developing your content strategy: identifying and addressing your target audiences, aligning digital content with business goals, communicating your brand attributes and key messages 
• Measuring content effectiveness: auditing your content, defining and using Key Performance Indicators (KPIs)
• Content governance: when and how to review and adjust your content strategy 

Special features

You will get hands-on practice in developing results-focused content strategies, and in using these strategies to assess and improve content. You’ll leave with a content strategy template you can use as a framework for developing your organization’s content strategy.

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .