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At UBC Sauder Executive Education, we remain committed to supporting your ongoing professional development needs in face of challenging circumstances. For the latest updates, please visit our information page.

Executive Education

Developing a Customer Centric Strategy

Design customer programs that strengthen your organization’s competitive advantage

In today’s hyper-competitive business environment, one way to gain sustainable advantage is to create a customer base that cherishes the value and experience they have interacting with your organization.
 
This program focuses on developing and leading a customer service strategy and culture. Build customer programs that drive retention and revenue growth, while cultivating customers who become your best advertisements. Create a corporate culture that fosters company-wide commitment to customer service excellence.

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