Who is this for?
This program is aimed at leaders at any level who want to build a deeper understanding of what design thinking is, how it is applied, and how to plan to begin implementing it in their organization.
Benefits for you
- Appreciate the core principles and appropriate use of design thinking in organizations
- Comprehend the design thinking process and how it unlocks organizational creativity and agility
- Learn the essential tools and tactics used in the application of design thinking
- Apply design thinking to develop innovative new products, services and processes
- Organize and lead a design thinking session
- Maximize organizational learning through experimentation, while minimizing overall risk
Program content
Introduction to Design Thinking
Module 1: The Changing Business Context
- Disruptive forces driving the collapse of the traditional business model
- How leaders are using design thinking to nurture a collaborative, innovative culture
- Divergent vs. convergent thinking and the double-diamond framework
- Core principles of design thinking and common variations
Module 2: The Designer’s Toolbox
- Ideation and different techniques
- Affinity clustering, dot-voting and prioritization
- Empathy mapping, personas and journey mapping
- Reframing and how-might-we statements
Applying the Design Thinking Method
Module 3: Failing Fast to Success
- Thinking like a designer
- Developing and testing solutions
- Prototyping and the value of failing fast
Module 4: Design Thinking Leadership
- Cultivating a creative culture
- Principles and practices of design-driven leadership
- Effective story telling
- Planning a design thinking session
Special features
The online sessions are highly interactive, enabling you to network with peers, brainstorm ideas and work through an applied practice problem.
Program leader

Jonathan Carrigan
Upcoming offerings
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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