Who is this for?
This program is aimed at leaders at any level who want to build a deeper understanding of what design thinking is, how it is applied, and how to plan to begin implementing it in their organization.
Benefits for you
- Appreciate the core principles and appropriate use of design thinking in organizations
- Comprehend the design thinking process and how it unlocks organizational creativity and agility
- Learn the essential tools and tactics used in the application of design thinking
- Apply design thinking to develop innovative new products, services and processes
- Organize and lead a design thinking session
- Maximize organizational learning through experimentation, while minimizing overall risk
Program content
DAY 1: Introduction to Design Thinking
Module 1: The Changing Business Context
- Disruptive forces driving the collapse of the traditional business model
- How leaders are using design thinking to nurture a collaborative, innovative culture
- Divergent vs. convergent thinking and the double-diamond framework
- Core principles of design thinking and common variations
Module 2: The Designer’s Toolbox
- Ideation and different techniques
- Affinity clustering, dot-voting and prioritization
- Empathy mapping, personas and journey mapping
- Reframing and how-might-we statements
DAY 2: Applying the Design Thinking Method
Module 3: Failing Fast to Success
- Thinking like a designer
- Developing and testing solutions
- Prototyping and the value of failing fast
Module 4: Design Thinking Leadership
- Cultivating a creative culture
- Principles and practices of design-driven leadership
- Effective story telling
- Planning a design thinking session
Program leader

Jonathan Carrigan
Jonathan is a passionate thought leader with 20 years of experience working at the intersection of strategy, technology and design. He was a founding member of the corporate transformation office at Maple Leaf Sports and Entertainment that guided the organization's digital transformation. Previously he led digital product development and design in support of strategic planning at the Canadian Broadcasting Corporation. An active educator and online facilitator, he speaks regularly at industry events internationally.

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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