Connecting with Customers through Social Media

• Navigate challenging issues like social responsibility and online activism
• Investigate how various types of organizations are using social media differently 
• Explore social media mechanisms for increasing visibility, trust, engagement and reputation 
• Learn best practices for primary social media platforms 
• Mitigate the dynamics of divisiveness in challenging times

• Social media principles, characteristics, benefits, issues, opportunities and risks
• How social media facilitates human relationships, connection and good will
• Creating value for your audience, even in the absence of tangible commercial exchange
• Online community development: social responsibility and communicating authentic care for people  
• Social media objectives for various types of organizations 
• Communicating your organization’s mission, vision and values, for social as well as economic good
• Brand voice: communicating consistently while respecting the norms of each social channel
• Social search and social listening: learning what’s important to your audience
• Sourcing content (social news, blogs, podcasts, RSS, newsreaders, etc.) 
• A review of best practices common to major social media channels
• Social media resources for ongoing learning

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .