Who is this for?
Anyone in the public or private sector who presents business cases, proposals and other recommendations to their managers or stakeholders for approval.
Benefits for you
- Broaden your communication toolkit for building persuasive arguments
- Learn storytelling best practices for business purposes
- Choose from a variety of story structures to organize and deliver your case
- Simplify complex data into a captivating narrative
- Increase your impact by connecting your audience to your topic on a more personal level
- Up your chances of getting your ask approved
Program content
Business Case Essentials
- Basic components of a business case
- Storytelling in a business context
Storytelling Formats
- Different types of stories and the structure of each
- Advantages and disadvantages of each type
What Makes a Good Story for a Business Case
- Assessing an effective story to use for a business case
- Applying the 6 P’s (purpose, people, place, plot, perspective and promise) to create the most inspiring story
Wordsmithing Your Story to Maximize Audience Impact
- Words with high appeal, words to avoid
- Openings and closings
- Adding verbal, visual and kinesthetic impact
Delivering Your Story to Enhance Your Case
- Identifying what requires storytelling representation
- Placement and timing
- Rehearsing your story to make it more professional
Evaluating Your Story
- Appraising your storytelling effectiveness
- Collecting and learning from audience feedback
Special features
You will get hands-on practice in planning, organizing and presenting a story, and receive constructive feedback from your facilitator and peers. You will also get checklists and templates for creating an action plan you can apply immediately back at work.
Program leader
Dr. Gail Levitt
Gail is the President of Levitt Communications Inc. She is a dynamic coach and facilitator specializing in leadership communications, influence and productivity. Her diverse clients over her 25+ years of experience include TD Bank, Home Depot, Telus, Loblaw, Transport Canada, WorkSafe BC and Toyota. Her most recent book is The Truth About Collaboration: Why People Fail and How to Succeed.