Who is this for?
- Executives, senior leaders and managers from every part of a corporate, government or non-profit sector organization
- The workshop is particularly relevant for leaders trying to harness the power of Generation Y & Z as they reshape the business world
Benefits for you
Attending this workshop will help you to:
- Understand what it means to be a purposeful organization and why it matters
- Discover your organization’s highest reason for being, beyond profit
- Identify shared values to build stronger bonds with staff, suppliers and other key stakeholders
- Develop a purpose statement that unites, motivates and inspires action
- Create a roadmap for a more powerful brand
- Build competitive advantage and employee loyalty
Program content
Introduction: Why purpose matters to the world and your business
- Creating wins for people, planet and profits
Module 1: Identifying your shared values
- Aligning values for mutual benefit
Module 2: Finding your most powerful reason for being
- Leveraging your core organizational DNA for good
Module 3: Bringing your purpose to life
- Articulating strategy for maximum engagement and action
Wrap Up: Summary and action points
- Driving positive change forward with a clear roadmap for success
Special features
Through group discussions and interactive activities, you will have opportunities to discuss workshop concepts with your peers and apply the learnings to your own organization.
Program leader

Joanne Turner
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Have a question?
Our team is happy to help.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information
Join our mailing list to receive relevant program updates and exclusive event invitations.