Building a Purpose-Driven Organizational Strategy

• Executives, senior leaders and managers from every part of a corporate, government or non-profit sector organization
• The workshop is particularly relevant for leaders trying to harness the power of Generation Y & Z as they reshape the business world 

Attending this workshop will help you to:

• Understand what it means to be a purposeful organization and why it matters
• Discover your organization’s highest reason for being, beyond profit
• Identify shared values to build stronger bonds with staff, suppliers and other key stakeholders
• Develop purpose statements that unite, motivate and inspire action
• Create a roadmap for a more powerful brand 
• Build competitive advantage and employee loyalty

Introduction: Why purpose matters to the world and your business

• Creating wins for people, planet and profits

Module 1: Identifying your business’s most powerful reason for being

• Leveraging your core organizational DNA for good

Module 2: Understanding your shared key stakeholder values

•  Aligning values for mutual benefit

Module 3: Developing your purpose statement 

• Articulating strategy for maximum engagement and action

Wrap Up: Summary and your next steps

• Driving positive change forward

Special features

Through group discussions and interactive activities, you will have opportunities to discuss workshop concepts with your peers and apply the learnings to your own organization. 

For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .