Benefits for you
- Evaluate how customers perceive your brand
- Improve the long-term health, customer loyalty and profitability of your brand
- Identify and capitalize on brand extension opportunities
- Revitalize neglected or under-performing brands
- Prolong the life cycle of well-performing or premier brands
- Devise specific recommendations to strengthen your brand
"This is a must-take program for marketers and anyone who cares about understanding how to build and maintain their organization's brand reputation and meaning."
Program content
- How brands influence perceptions, preference and choice
- Measuring and interpreting brand meaning
- Evaluating and enhancing brand health
- Assessing brand profitability
- Analyzing competing brands and identifying opportunities
- Creating positioning statements for new and existing brands
- Strategies for building new brands
- Strategies for defending premier brands
- Strategies for revitalizing neglected brands
Program leader

Dr. Tim Silk
Faculty
Tim teaches brand management, new product development and consumer behaviour at the UBC Sauder School of Business. A leading expert in pricing and promotion-related consumer behaviour, he has consulted for major organizations including Bell Canada, Best Buy and Visa. He has also helped shape consumer-friendly policies for the Canadian and US governments. Formerly he was a marketing manager for a soft-drink company and an advertising account executive.
Upcoming sessions
Stay tuned for future offerings of this program! Please contact us to notify you when it will be offered again. You may also subscribe to our email list for Executive Education program updates and exclusive event invitations.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .

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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
Stay in touch
Stay in touch
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