Executive Education

Building Brand Power

Achieve growth through effective branding strategies

Powerful brands exhibit increased customer loyalty and higher profitability. This program provides a systematic approach for developing and maintaining effective brands. The concepts explored apply to all types of brands and to businesses both large and small: consumer goods, services, B2B brands, government social marketing programs, etc.

“The topics covered in this course were applicable to all industries, and I definitely walked away with some new tools to help improve our company's brand. I would strongly recommend it to any marketing professional."

Robyn Plenert - Senior Marketing and Brand Specialist, TreO

Please check back in November 2021 for upcoming offerings of this program. You may also subscribe here to receive email updates about Executive Education programs.

Benefits for you

Evaluate how customers perceive your brand
Improve the long-term health, customer loyalty and profitability of your brand
Identify and capitalize on brand extension opportunities
Revitalize neglected or under-performing brands
Prolong the life cycle of well-performing or premier brands
Devise specific recommendations to strengthen your brand

"This is a must-take program for marketers and anyone who cares about understanding how to build and maintain their organization's brand reputation and meaning."

Program content

How brands influence perceptions, preference and choice
Measuring and interpreting brand meaning
Evaluating and enhancing brand health
Assessing brand profitability
Analyzing competing brands and identifying opportunities
Creating positioning statements for new and existing brands
Strategies for building new brands
Strategies for defending premier brands
Strategies for revitalizing neglected brands

Download full program description

Program leader

Dr. Tim Silk

Faculty

Tim teaches brand management, new product development and consumer behaviour at the UBC Sauder School of Business. A leading expert in pricing and promotion-related consumer behaviour, he has consulted for major organizations including Bell Canada, Best Buy and Visa. He has also helped shape consumer-friendly policies for the Canadian and US governments. Formerly he was a marketing manager for a soft-drink company and an advertising account executive.

Upcoming sessions

Please check back in November 2021 for upcoming offerings of this program. You may also subscribe here to receive email updates about Executive Education programs.

Note: participants in this program may qualify for up to $10,000 in funding through the Canada BC Job Grant program. Find out if you qualify.

Contact a learning advisor for more details.
Get in touch

604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.ca

Visit our contact page for more information.

Stay in touch

Join our mailing list to receive relevant program updates and exclusive event invitations.

Sign me up