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UBC B+MM

Hands-on learning

Learning experiences

The UBC B+MM Dual Degree curriculum provides theoretical and applied learning, with case studies, teamwork, and presentations being key components of the program. You will gain knowledge in a broad spectrum of business disciplines, including marketing, strategic management and operations.

Community Business Project

The Community Business Project allows you to engage, collaborate and network with local businesses on group projects as you apply your classroom knowledge to real-world scenarios. The Community Business Project is a 1.5 credit course that provides an opportunity for you to put your business skills to work on community-enhancing projects such as business planning, market expansion, community planning, and environmental sustainability initiatives. This section of the program gives you the real-world, practical business experience you need to make employers sit up and take notice.

Community Business Project - Overview

Video thumbnail for Community Business Project - Overview

Industry application

This is your chance to demonstrate your new skills. In the capstone course, you will use your business knowledge and leadership abilities to solve a significant business challenge in this two-day business simulation. This is an invaluable opportunity for B+MM students to use the theoretical and applied learning they've gained in the past nine months, preparing them for any industry.

MM-Student-Initiatives

The Community Business Project at UBC gave me the business acumen and a thorough understanding of the private sector. This serves me well in my current role where I work with C-level executives at large nonprofit organizations to deliver digital transformation projects.

Madi Wood
Enterprise Business Development Manager at Traction on Demand

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