Join us at our Open House on April 5 to learn all about the UBC Diploma in Marketing & Sales Management – Register here.

UBC Diploma in Marketing & Sales Management

Program overview


Students take one course per semester for a total of six semesters over three years. Classes meet Monday evenings 7-9pm from September to December and January to March. Each year of the program concludes with a year-end workshop, project presentations and banquet at the end of March/start of April.


Classes are held at the Sauder School of Business, UBC, Point Grey campus, Henry Angus Building, 2053 Main Mall.

Teaching method

Courses are taught using the case-method approach in which students are exposed to real-world case studies and best practices. The learning is hands-on, applied, and industry-relevant. The program is highly interactive. Students participate actively in class discussion and are encouraged to share how their experiences relate to the course concepts. Group work also plays a central role as students work in teams on a project for each course. The learning is focused on developing the student’s real-world application of tools, concepts and industry best-practices.


The program is designed with a workload requirement equal to an advanced level university course. Each year of the program contains three major activities: class sessions, projects/assignments, and workshops. While time commitments vary widely with students’ backgrounds and time of year, many report that an average of four to five hours per week of preparation are required for each activity. A significant proportion of the preparation time is conducted in study groups and group membership is required.

Image of woman with a headset talking