Our faculty

Lisa teaches courses in consumer behavior, integrated marketing communications and strategy. She is an expert on how emotions, identity, and social relationships influence consumption. Lisa’s research appears in leading business journals and popular media outlets across North America, Europe, and Asia. Her professional experience includes directing strategic marketing and new business development for organizations in the United States as well as consulting for retail, lifestyle, and sports and entertainment brands. She has received several awards, including being named by Poets & Quants as one of “The World’s Best 40 Under 40 Business School Professors.” Prior to joining UBC Sauder, Lisa was on faculty at the USC Marshall School of Business in Los Angeles, CA.

Joey is the Senior Associate Dean, Faculty; Professor, Marketing and Behavioural Science Division and Alumni Professorship in Marketing. Her research interests include Sensory Marketing, Consumer response to product design and Consumer-brand relationships. Joey teaches courses in consumer behaviour and marketing research. Before teaching, Joey consulted for a variety of firms including non-profit organizations and start-ups.

Darren has over 20 years of experience leading consumer communication programs in highly competitive packaged goods categories for organizations such as Silver Hills, Nature’s Path Foods, Weston Bakeries Gillette, Tropicana, Campbell’s, and Procter & Gamble. Darren currently leads the global marketing efforts at Silver Hills, a leading Canadian bakery business focused on sprouted grains, gluten-free and organic products across the bread, rolls, bagels, cereal and granola categories. Darren has extensive experience coordinating relationships between marketing and sales to improve how the two functions work together to drive growth and profitability. He has managed many leading national brands and much of his experience is in markets where retailers and channel members have a great deal of leverage and channel power over the marketplace.

Tim teaches brand management, new product development in Sauder’s MBA and BCom programs. His research focuses on consumer behaviour in pricing and promotion contexts such as rebate promotions, gift card spending and loyalty reward programs. An award winning teacher, he has taught and consulted for organizations such as Bell, Best Buy, Brand Finance and Visa. He is considered a leading expert on rebate promotions and has helped shape consumer-friendly policies for the Competition Bureau of Canada, Federal Trade Commission, the U.S. Department of Energy and the U.S. Government Accountability Office. Formerly he was a marketing manager in the beverage industry and an account manager in the advertising industry.

Elaine has over 25 years of industry experience in marketing, sales and management across diverse industries in organizations such as IBM and Royal Bank Wealth Management. Elaine has served on the Board of Directors for 20 years for local not-for-profit organizations including BC Women's Hospital, The Vancouver Writers Festival and Dress for Success. In 2010, Elaine was awarded the UBC Killam Teaching Prize for teaching excellence.