Events at UBC Sauder

Experience our Diploma in Marketing & Sales Management

Join us at our Robson Square campus on Thursday, September 8 and experience a live in-person sample lecture.

Diploma in Marketing & Sales Management Overview

Video thumbnail for Diploma in Marketing & Sales Management Overview

Thursday, September 8

Learn more about the program, meet who you will learn from, experience a live sample lecture and hear from alumni and current students of the program.


  • 6:00 pm Program and faculty introduction
  • 6:20 pm Live sample lecture
  • 6:40 pm Skill overview, success stories, course descriptions and requirements
  • 7:00 pm Q&A

More about the program

The UBC-SMEI Diploma in Marketing & Sales Management is a three-year, part-time program aimed at today’s leaders in marketing and sales management.

The program is designed and taught by UBC Sauder’s award-winning marketing faculty and is focused on providing sales and marketing professionals with the skills and best practices to perform at the highest level in their organizations. The curriculum is applied, hands-on, and industry relevant.

Graduates of the program receive the UBC Diploma in Marketing and Sales Management as well as the Certified Marketing Executive® (CME®) professional designation from Sales & Marketing Executives International (SMEI).

A student's perspective

Meet the faculty

As part of the session, you will have the opportunity to meet and speak with some of the programs leading marketing faculty and researchers.

Lisa Cavanaugh

Dr. Lisa Cavanaugh

Associate Professor, Marketing and Behavioural Science Division

Lisa teaches courses in consumer behavior, integrated marketing communications and strategy. She is an expert on how emotions, identity, and social relationships influence consumption.

Joey Hoegg

Dr. JoAndrea (Joey) Hoegg

Professor, Marketing and Behavioural Science Division

Joey teaches courses in consumer behaviour and marketing research. Before teaching, Joey consulted for a variety of firms including non-profit organizations and start-ups.

Darren Mahaffy

Darren Mahaffy

Adjunct Professor, Marketing and Behavioral Science Division

Darren has over 20 years of experience leading consumer communication programs in highly competitive packaged goods categories for organizations such as Silver Hills, Nature’s Path Foods, Weston Bakeries Gillette, Tropicana, Campbell’s, and Procter & Gamble.


Dr. Tim Silk

Senior Instructor, Marketing and Behavioural Science Division

Tim teaches brand management, new product development in UBC Sauder’s MBA and BCom programs. An award winning teacher, he has taught and consulted for organizations such as Bell, Best Buy, Brand Finance and Visa.

elaine williamson

Elaine Williamson

Adjunct Professor, Marketing and Behavioural Science Division

Elaine has over 25 years of industry experience in marketing, sales and management across diverse industries in organizations such as IBM and Royal Bank Wealth Management. Elaine has served on the Board of Directors for 20 years for local not-for-profit organizations including BC Women's Hospital, The Vancouver Writers Festival and Dress for Success. In 2010, Elaine was awarded the UBC Killam Teaching Prize for teaching excellence.

See you at our Open House

We can't wait to meet you in-person at Robson Square in Vancouver.