Applicants admitted to the program must have successfully completed high school education or its equivalent. Applicants may have degrees or diplomas in business or non-business disciplines but holding a prior degree or diploma is not a pre-requisite to apply to the program.
Applicants typically have several years of experience working in either a sales or marketing role, or are business owners/entrepreneurs. Applicants come from a wide range of industries and backgrounds (e.g., Sales Representative, Account Executive, Sales Manager, Territory Manager, Marketing Manager, Service Coordinator, General Manager, Business Unit Manager, Project Manager, etc.).
The program is classroom-based on the UBC Point Grey Campus and is not a distance program. Consequently, applicants tend to reside in the Vancouver/lower mainland area.
Progression to second and third year of the program is open to those who have successfully completed the first and second years respectively.