Z. Eddie Ning


Z. Eddie Ning

BA (UC Berkeley), PhD (UC Berkeley)
Assistant Professor, Marketing and Behavioural Science Division

Selected publications

  • Ning, Z. E. (2021). List price and discount in a stochastic selling process. Marketing Science40(2), 366-387.
  • Ning, Z. E., Villas-Boas, J. M. (2022). Following the customers: dynamic competitive repositioning. Management Science68(2), 1002-1018.
  • Ning, Z. E., Villas-Boas, J. M. (2022). Browse or experience. Marketing Science, forthcoming.

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