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So-Eun Park

So-Eun Park

So-Eun Park

BA (Columbia University), Ph.D. (University of California, Berkeley)
Assistant Professor, Marketing and Behavioral Science Division

Selected publications

  • Optimal Inventory Management with Buy-One-Give-One (BOGO) Promotion (with Byung Cho Kim and Tim Huh). Forthcoming at IISE Transactions.
  • Ho, Teck-Hua, So Eun Park, and Xuanming Su. A Bayesian Level-k Model in n-Person Games. Management Science 67.3 (2021): 1622-1638.
  • Ho, Teck-Hua, Shan Li, So-Eun Park, and Zuo-Jun Max Shen. Customer Influence Value and Purchase Acceleration in New Product Diffusion. Marketing Science. 31 (2012), No. 2, 236-256.
  • Park, So-Eun. The Group of Symmetries of the Tower of Hanoi Graph. American Mathematical Monthly. 117 (2010), No. 4, 353-360.

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